Catch Them Outside

You know the buy-me signs at the gas pumps? They feature an aluminum metal frame with a vinyl-covered printed insert that advertises the product in living colors. It encourages the consumer to “come inside” and “be refreshed.” These signs appeal to shoppers on the gut level. They remind of a need that the store can fulfill. You do not require a lot of spinning doodads to pull off this simple message. Instead, you only need the durable signage setup with a high-quality print that you change as often as you like. Go for the gusto by featuring a similar POP structure near the advertised product on the inside.

Take Them to the Right Destination

Of course, when you really want to make it easy on the shopper, simply bring them to the location of the advertised products. Floor graphics are an easy and budget-friendly method of accomplishing this task. In an upscale setting, a number of welcome messages in a broad range of languages draw in shoppers to the product display. In a pet supply store, the use of cute paw prints achieves the same. Footprints or images of the products placed like breadcrumbs along the floors make it easy for interested buyers to not only end up at the right shelf but also notice complementing products along the way.

Show it in Living Color

Of course, you can never go wrong with spelling out the “buy me” message of the quintessential old-school POP sign. That said, you do not have to rely on outdated technology to get it across. Attractive trade show banner stands double as well-designed POP signs that put shoppers in the mood to treat themselves. Place the stands near the product displays with a message that entices the customer to reach for the merchandise. Something as simple as “dessert first” can have a significant impact on the number of dessert items you sell.

Choosing the Right Point of Purchase Advertising Products

Which option is right for you? Our graphic artists gladly visit your location for a site survey that lets us give you suggestions based on measurements, overall atmosphere, and branding. As a general rule of thumb, consider that the size of the POP sign needs to be in keeping with the scale of the product. A pack of gum does not need an oversized banner display, but a floor to ceiling dessert wall does. We typically recommend freestanding signs simply because they give you the freedom to rotate displays as you see fit.

In fact, call us to schedule a consultation appointment today!

The post Old School Point of Purchase Advertising is Still the Best appeared first on Black Dog Sign Company.

Know Your Flag Shapes!

• Straight. The straight part of the name refers to the bottom portion of the flag, which features a straight-line cut. The top is slightly curved.
• Feather. This shape decreases the rail’s curvature. It imitates the appearance of a bird’s wing feather with a slight curve at the bottom.
• Edge. Think of an elongated rectangle, and you envision the edged flag display.
• Teardrop. The teardrop shape features a curved rail that holds the fabric in the form that mimics a drop.

Why Does Shape Matter?

If you consider presenting two straight edge flags that face each other, you have the ideal display for an entrance. Conversely, place five teardrop flags one right next to the other, and you can present a company’s name, logo, and an advertising message. Heights vary from seven feet to about 18 feet. Bigger is, of course, better when you intend to place the products near a roadway. We suggest going for the slimmer shapes or the edge presentation. This selection has the advantage of providing you some extra space to show off a tagline or motto. But closer to your locale, it makes more sense to bring the size down just to make it easier for those standing near the entrance to take in the message as well.

Durability and Advertising Opportunity Go Hand in Hand

Because the flag material itself consists of knit polyester, you know that these products can handle inclement weather, the wind, and anything else nature might throw at them. What sets apart advertising with a flag from advertising with an A-frame or similar sign is simple: movement. Even slight breezes cause the material to ripple just a little. This motion is a guaranteed eye catcher.

Plenty of companies now look to those products as means of advertising their merchandise and services.

• Incoming businesses. If you are moving into Milton, or relocating within the city, having flags along your company’s storefront or office building is a must. Present your logo, name, and a niche explanation if needed. Another excellent presentation option is a limited time offer to celebrate your grand opening.
• New product lines. For the retailer who adds a new product line to the store’s overall setup, it pays to make it known quickly. Beat competitors to the punch. On the other hand, if you are catching up with competing businesses, make a big deal of the availability of the goods at your location now, too.
• Seasonal merchandise. Use promotional flags in Milton GA, to advertise seasonal products or services. Whether you are getting ready for the winter holiday shopping season or offering cyclic dishes on a restaurant menu, these flags bring in the foot traffic.

Call us today to learn more about your options and to schedule a design consultation!

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Choose Block-out Wraps During Construction

If you are an incoming business, it is never too early to start creating a bit of a stir in the community. Generate a buzz around your name by displaying exterior signage as soon as the ink on your lease agreement is dry. When you have not yet commissioned a building sign, you can still get started on the presentation of your name, logo, and niche with a “Coming Soon” banner.

Another excellent solution is the installation of a window wrap. It can hint at the niche you are in with themed images. Obscure the sight into the storefront setup partially or wholly. Both approaches have merit and worked well for business clients. Typically, we would recommend leaving just a little space so folks can step closer and peek inside. Bright and bold colors catch the eyes and direct attention to your message and other signage.

Cause the Shopper to Step Closer with Peek-through Wraps

These wraps typically feature frosted vinyl panels. The material allows shadows and outlines to show. When you ask us to cut out certain parts of the plastic, the process results in the creation of see-through areas. For example, you might hide the new collection of winter clothes behind a themed window wrap that only allows limited visual access to the merchandise. Leave up these wraps until you are finished changing the window displays. Typically, business owners have had excellent success with keeping the wraps in place for a week or longer. Shoppers step closer, try to see what is new, and finally enter your store to take in the new collection.

Seasonal Advertisements Make a Great Impact

Are you running a rock bottom deal? Do you want to advertise a sale that is sure to bring in the crowds? Turn the sales sign into a window wrap. By featuring it in the windows where the shoppers walk past the venue, these consumers cannot help but take in your offer. We recommend the use of high-contrast, bright colors. Avoid the use of overly dark tones, which blend in rather than stand out.

Ordering Temporary Window Wraps in Lawrenceville, GA

Although permanent wraps are ideally suited for long-term displays of an ambiance-creating image that also advertises your niche, the real marketing power is with the short-term product. Consumers like to see changing displays. They respond well to eye candy that inspires an action. In most cases, this action is simply the decision to enter the establishment. In others, it is the call to engage with a business online or return for a grand opening celebration.

Schedule a design consultation today, and we will show you how a window wrap could be instrumental for the next seasonal sale you host.

The post Advertise with Window Wraps in Lawrenceville GA appeared first on Black Dog Sign Company.

Reel in Foot Traffic with Eye-catching Exterior Displays

We like inflatable columns because they draw the eye. They are unusual, which makes it easier for you to stand out among your competitors. Filled with air and featuring bases that allow for the addition of sand or water for an increase in weight, these products come in a variety of sizes that can combine for the presentation of excellent attention getters. Our graphic artists customize the tube graphics that slip right over the material. Because you can reuse the products repeatedly, bring them into play for your next marketing campaign, too. (With updated graphics sleeves, of course.)

Point of Purchase Signage Underlines Merchandise Relevance

Present shoppers with informative displays. In addition to outlining your merchandise’s significance in helping customers reach their healthy living goals, point of purchase (POP) signs also reinforce the understanding that your store is an important part of achieving their goals. POP signs allow for the up-sell, too. Present outstanding product pairings that will heighten consumer satisfaction with your products.

• Sign stand. This item provides a two-sided display presentation with a literature pocket. Combine your print brochures with the visual communication you place around your stores. Graphics measure 24 inches in width and 36 inches in height. The bubble panels are ideal for capturing the attention of shoppers.
• Back wall kit. Imagine a customized back wall that features six fabric-covered graphics panels, a couple of accent lighting setups, and four pegboards. Measuring 20 feet in length, our graphics experts imprint the fabric panels with your customized message. Showcase how your merchandise is an essential selection for consumers who want to realize their healthier living goals this year. When you end the promotion, reuse the panels for the next marketing campaign.
• Retractable banner stand. You already know this banner setup from the trade show circuit. But did you know that it also pulls double duty as a POP signage option? Feature your informational display, add your brand message, and insert a compelling call to action.

Buy Advertising Signs in Alpharetta GA, Today!

The Black Dog Sign Company serves the business communities in and around Alpharetta, Suwanee, Milton, Cumming, Lawrenceville, Duluth, Norcross, Sugar Hill, and Johns Creek. Call our POP signage experts to discuss your next retail promotion, put together a set of markers that underscore the message, and choose a layout presentation that makes sense for your business.

We work with you to incorporate your branding and marketing messages. At the same time, we focus heavily on the visual aesthetics that draw in the consumer with a conspicuous and attractive message display. Whether you need one POP marker or a larger number of advertising signs, we can help. Call us today to get started on your sign project!

The post Promote Healthy Living Products with Advertising Signs in Alpharetta GA appeared first on Black Dog Sign Company.

Vehicle Wraps are Traveling Billboards

Transform the car, truck, or van associated with your company into a billboard that moves around the area. Although this is not an in-store sign, it takes your storefront’s message across town. Whether you are delivering products, meeting with buyers, or picking up merchandise from wholesalers, the use of an image treated vehicle makes a big difference.

• Creates name recognition. Even prospective shoppers who do not usually visit your part of town now learn about your company’s name and product selection. Before long, your name becomes a household name even in areas where your shoppers do not usually live or work.
• Generates brand awareness. If consumers do not know that you carry a particular type of merchandise, they do not bother to visit. But if they see your van drive by with the images of heating and cooling units displayed in full color directly on the sides, these shoppers may make the trip to your venue to check out your prices.
• Makes you stand out in your field. It is interesting to note that not too many retailers are currently participating in the mobile marketing revolution. Service providers primarily use this advertising choice. Stand out in your retail niche by being one of the few retailers who do so as well.

Point of Purchase (POP) Signs Encourage the Impulse Buy

Impulse buys occur when a buyer decides, on a whim, to pair a purchase with another product. Someone selecting a sweater may also purchase a jacket. If you offer sufficient POP signs around your storefront, you may be able to persuade the sweater customer to put together a budget-friendly ensemble. Use ceiling-mounted hanging banners, customized posters or retractable banners, illuminated tabletop displays, and wall graphics that support the marketing message.

Aluminum A-frame with Banner

You know the standard sandwich board. It sits in the path of foot traffic, slows down shoppers, draws attention to your advertising messages, and may reel in foot traffic. Now, envision this setup with a banner measuring 33 inches in height and 94 inches in width. Change out colorful banners at any time. This type of A-frame is so unusual that it cannot help but draw the eye of the shopper who approaches it. Some merchants have had excellent success with the combination of two banner A-frames they feature at an angle in front of their venues.

Ordering Various Types of Retail Signage from a Full-service Sign Shop

When you are ready to catch the attention and imagination of shoppers, our retail sign specialists can assist you. Contact us today to schedule a project appointment to learn more about your options, find out about the best signs for your particular business, and explore different materials. Call us!

The post 3 Types of Retail Signage That Can Turn Around Lackluster Sales appeared first on Black Dog Sign Company.

1. Relevance. How do you demonstrate to the shopper that your product or service is relevant to their holiday buying needs?
2. Agility. You may, unexpectedly, receive a large shipment of this year’s hot product. How do you re-position your displays and signage to market the merchandise?
3. Sales boosts. How do you capitalize on a steady flow of foot traffic to increase sales?

The answer to these queries is surprisingly simple. Portable exhibit displays, which you frequently use for trade show presentations, work just as well in the retail setting as in the lobby of service providers.

Folding Display Panels Turn Tables into Information and Advertising Hotspots

What sets apart these folding displays from the ones you may have seen at a child’s science fair is the double-sided polyester fabric covering that allows for Velcro displays. Tabletop models measure a little over three feet in height and allow for the display of customized panels. Add graphics, lettering, photos, and similar advertising materials. We recommend pairing folding display panels with custom table throws.

Table Throws Feature Brand Information

Combine your company’s branding with the product information you present. Co-branding is an excellent method for generating product awareness in the minds of shoppers. When they seek out the merchandise you sell, they remember seeing it alongside your store’s information. If you decide to order holiday-themed throws, we recommend the integration of at least one corporate color to include your branding along the way.

Literature Racks Create Visual Points of Interest

Do not mistake the contemporary literature rack with yesterday’s tired clear acrylic brochure pocket. Granted, there are some similarities, but today’s rack is a combination of a post and panel setup with an attractive brochure or leaflet holder that becomes part of the display almost organically. The panel functions as an eye-grabbing feature that draws in the shopper and creates interest. If you are selling technical equipment or expensive merchandise that may not be an impulse buy for most customers, the mere availability of printed information works in your favor when the buyer makes a decision.

Display Counters are Branded Demonstration Surfaces

Sure, you could use a display counter only to feature a product, but why? Consider that the imprinted pillowcase fabric or inserted poster boards – depending on the model you select – produce an exciting display setting inside your venue. It gets the attention of shoppers. Why not capitalize on their attention by having an associate demonstrate the benefits of the merchandise, answer questions, and suggest product pairings?

Banner Stands Function as Point of Sale Signage

The point of sale sign is an excellent marketing tool that suggests last-minute merchandise pairings for heightened enjoyment. Ask simple questions – “did you remember batteries?” – or make concrete buying suggestions. For the latter, keep the banners and their stands closer to the shelves where you stock the products.

Order Your Portable Exhibit Displays Today!

It is not too late to place your order for this year’s Christmas shopping signage. Contact our experts today to discuss your marker needs!

The post Just in Time for the Christmas Shopping Rush: Portable Exhibit Displays appeared first on Black Dog Sign Company.

1. Pole Banners Create Brand Awareness

If you have light or flag poles on your property, you have all the makings of pole banner mounts. These products display in a vertical manner and feature your company’s corporate colors and frequently also the name and logo. Because presentation space is somewhat limited, we recommend that you keep lettering to a minimum. For example, consider the presentation of a graphic that depicts your latest product. Repeat this display for every pole.

2. Trade Show Banners Guide Attendees to Your Display

Retractable banner stands are the workhorses of the trade show circuits. But one of the unsung heroes is the ceiling-mounted banner. Suspended above your display booth, it draws attention to your location and helps attendees to locate you among all the other business setups. Consider the use of bold colors, your company’s identifying information, and a one or two-word message that piques the interest of those visiting the hall.

3. Event Banners Invite Members of Your Targeted Audience to Visit

Whether you host a church picnic, a sidewalk sale, or a member appreciation event, the display of a banner makes it possible to increase foot traffic on the day of the occasion. If you plan an outdoor setup between two trees or poles, we suggest the use of a mesh banner that lets the wind pass through. Doing so prevents any rips or tears in the vinyl.

4. Grand Opening Banners Signal the Availability of a New Product or Service

Hand in hand with “grand opening” celebration banners are those markers that advise consumers about a business, which is “coming soon,” or makes its “future home” at the strip mall across the street. Once your business is indeed open, replace the grand opening banner with a “now open” product that advertises the availability of services and new merchandise.

5. “For Lease” Banners Help Fill an Apartment or Office Building

If you are a management company representative in charge of filling vacancies at residential or commercial buildings, the use of sturdy vinyl banners makes sense. Opt for oversized products that you suspend from the second floor for best visibility. The material is so durable that you can keep using it again and again as you fill vacancies and have others open up in the future.

How to Buy Banners in Alpharetta, GA

Contact our graphic artists for assistance with your next banner order. We will ask you if you have any graphics on hand that you would like us to incorporate into the design. When you want something that is entirely new, we gladly create a look that is customized for you and entirely new. Our experts help you select the right material, display direction (horizontal or vertical), and mounting option. If you want to pair the marker with complementary signage solutions, we can help you there, too. Call us today to schedule your consultation!

The post Top 5 Uses for Banners in Alpharetta GA appeared first on Black Dog Sign Company.

• Brand.
• Advertise.
• Bring in foot traffic.

Window Graphics Communicate Your Brand Message through Image Engagement

The shopper who walks past your store has probably already engaged with your brand message via the building sign you installed. But when s/he steps up close to your windows, the graphics have the power to present a new method of brand engagement.

• Combine images with lettering. In some situations, it pays to spell out your brand message. Accompany your brand’s symbol, aka logo, with lettering such as a tagline or motto, which helps the customer learn more about the business.
• Set the tone for marketing messages. The brand presentation paves the way for your advertising messages. Set against the display of your name and logo as well as corporate colors, the setup encourages customers to remember your store for its products. In marketing, we call this the creation of brand awareness.

Advertise Products against a Seasonal Backdrop

There are some products that you probably offer year round. Think of the coffee shop that sells lattes every day of the year. But just after September, these types of businesses add pumpkin spice to select drinks and create new concoctions that are only available at that time of the year. Advertising these products with window graphics is highly effective because it introduces something new to the customer. Doing so generates interest in the store as well as the products. Smart marketers add point-of-sale signage to suggest product pairings. By the way, you can add this marker as yet another window graphic.

Reel in Foot Traffic and Convert Shoppers to Become Buyers

Of course, the ultimate goal of installing window graphics in Alpharetta GA, is the conversion of the shopper into a buyer. To do so, you have to turn passersby into customers. Rely on your window graphics to do so by showing the relevance of your products against the backdrop of seasonal shopping patterns. (Once you have the customer’s interest, follow up the graphics’ effective engagement with secondary signage solutions that continue the conversation.)

If the foot traffic in front of your store is too fast to allow passersby to engage with your displays, we recommend the use of an A-frame that you place in the path of pedestrians. Imprinted with your company’s name and logo as well as a customized message with an arrow that points to your front door, you can slow down most folks sufficiently to pay attention to the graphics. From there, the conversion is much easier and should result in plenty of foot traffic entering your establishment. If you want to go for the gusto, consider pairing the A-frame with teardrop flags that further grab the eye.

Contact our graphic artists to learn more about the products you might use to encourage customer engagement with your brand. During a design consultation, we can also show you the different types of window graphics that you might be able to incorporate. Call us today to get started on the project!

The post Use Your Storefront Windows to Engage with Window Graphics in Alpharetta! appeared first on Black Dog Sign Company.