Dog Blog

Putting your brand message in front of the consumer at every turn is a must. But achieving this goal in a tasteful manner can be difficult. If you overdo it, the branding loses its effect. If you err on the side of minimizing your displays, you run the risk of missing opportunities to introduce shoppers to your message. However, there is a way of using custom decals for walls, windows, and pretty much everything else that spells success.

Be Everywhere

A logo should always be included in a brand message. But this does not mean that you only feature your company’s name and logo presentation. Instead, consider the way you can work your corporate color palette into a variety of fun decals that appeal to your consumer demographic. When folks like your decals, they voluntarily put them on their notebooks, cars, skateboards, and bags.

Dress up Walls

Wall logo graphics for schools and sports arenas are fun ways to introduce a mascot. This image then becomes the face of a team and finds ample display space on jerseys, t-shirts, key chains, and tchotchkes. In this way, the wall displays become the jumping off points for a growing number of products. And, of course, the increase in visual presence quickly brands the team.

Use all Windows for Decals

You already know that window graphics and lettering are excellent advertising tools for a business. However, did you also know that the interior window panels, too, should feature decals that display your corporate information? Here, you can expand on the message as you can do with the decals you create for consumer goods. Present a motto, tagline, jingle, or a quote from the company’s founder. In short, expand on the brand. Then, incorporate this expansion into sales literature.

Boost Brand Awareness

Inside your storefront or office, you can significantly increase consumers’ awareness of your branding by placing customized decals on merchandise, counters, and display shelves. Depending on your business model, it may be necessary to scale down the presentations a little. For example, a law firm will have different brand needs than a sporting goods store. Working with our business sign experts to find the sweet spot for the expression of your message is a good idea.

Enlist the Help of Experts

Far too often, we work with clients who have fallen for the Siren’s song of an online print shop. The ease with which you can drag and drop style elements to create custom decals for walls, shelves, and pretty much everything else makes you believe that branding is easy. In reality, these products may become distinctive logo and name displays, but they might fail when it comes to accurately defining your image.

If they cannot accomplish this feat, they do not help the consumer to connect with your business on a gut level. And this mistake quickly puts you at a disadvantage when compared to your nearest competitor. In contrast, a consultation with a skilled graphic artist makes it possible to create multiple presentations around your theme.

Call us today to learn more!