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Does your business take you to the homes or companies of your customers? Do they find you online or call you to come over and give a price quote? Is it rare that your clients visit your storefront or office in person? If you can answer one or more of these questions in the affirmative, you may be able to take advantage of the advertising power of contractor vehicle graphics and lettering in Lawrenceville GA.
Yes, Consumers Notice Graphics
Vehicle wraps, decals, lettering and graphics packages as well as spot graphics are just some of the ways that you can transform your car, truck, or van into a marketing machine. Industry insider statistics prove that a vehicle treated with expertly designed graphics can generate between 30,000 and 70,000 visual impressions per day. Multiply this figure by the number of automobiles you have in your fleet, and the number of impressions soars. Moreover, you have the chance of reaching about 85 percent of the local population in this manner. When you consider that this includes a broad range of demographics, the power of the right graphics setup is evident.
What Catches a Customer’s Eye?
There is not a one-size-fits-all method of reaching prospective clients. Each contractor serves a particular demographic, which may sometimes overlap with those served by other niches. That said, there are some approaches that we have found to work very well for our clients.
- Contrasting colors. If you have a dark blue car and one of your corporate colors is a pastel pink, select it for your lettering needs. The color combination is attractive, and the chosen tone is just unusual enough to turn heads. White lettering on a red surface is another excellent choice.
- Services menus. Although brevity is a desirable trait when designing a graphics package with lettering, consider that there are some situations where a services menu helps to set you apart from the competition. Examples of information to incorporate include service territories and tasks.
- Different graphics for different parts. The sides of your truck would display a company’s name and logo as well as any other kind of graphic that underscores your niche. The tailgate, however, is ideal for the presentation of a services menu.
- Graphics mix. Mix the types of images a consumer expects from someone in your field with effects that s/he might not. For example, if you are an electrician, it makes sense to feature a lightning bolt on the side of your van. When you display it by using an unusual color, it causes passersby to do a double take.
Buying Contractor Vehicle Graphics and Lettering in Lawrenceville GA
Contact our visual artists to discuss the images and lettering combinations that would be suitable for your business. Whether you are a landscaper, roofer, electrician, mobile notary, or any other kind of service provider, you need contractor vehicle graphics to advertise your company’s information. When you sit down with our experts, we help you to incorporate images that you may already have on file or decide on graphics that would work well for your niche. Contact us today to get started on your project.