Channel Letters

In design, channels letters and cabinet signs are closely related. We use lightweight aluminum for the bodies of the lettering. Doing so has the advantage of not adding too much weight to your building’s façade. Typically, the fronts consist of polycarbonate that features your business’ chosen colors. From there, customization makes the channel letters relevant to your company.

Options for Channel Letters

  • Font. Select the font that best communicates your branding message. This font is usually the appearance you have chosen for your website, but it does not have to be identical if you prefer a different display.
  • Lighting. You have three different illumination options. Front-lit letters allow the light to escape through the polycarbonate fronts for an emphasized color presentation. Back-lit letters feature a closed front but let the light escape through the back, which results in a halo effect. A third option is a combination of the two. Unlit channel letters are another possibility.
  • Installation. Our installer can mount the letters directly to your façade. If access to the back of your wall is not possible, or if the building’s owner specifies a different installation method, we suggest the raceway mount.

Areas We Serve

The Black Dog Sign Company is a full-service sign shop located at 5510 McGinnis Ferry Road in Alpharetta, GA. Our experts specialize in providing customized signage solutions to business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming and Sugar Hill. Contact us today at