Posts Tagged ‘Old School Point of Purchase Advertising is Still the Best’

  • 21
    Mar
    Posted in:

    Retailers have become rather inventive with point of purchase (POP) advertising products. Some now feature flashing lights, spit out coupons at passersby, and even play recorded messages when someone walks past the display. However, if you have noticed consumers’ reactions to them, these products fall flat. There is a better…