Dog Blog
Opening a storefront or office is always a big deal. Not only does it offer you the opportunity to become a member of the local business community, but – if done correctly – it can be the beginning of a highly profitable venture. That said, the process of putting together your marketing and branding materials can get confusing and expensive. If you are at the point of selecting an exterior building sign in Alpharetta GA, we can walk you through the decision making process.
Site Survey
Before picking out any sign, have our experts take a close look at your building’s façade. In some cases, the makeup of the building front may not support heavier signage. In other situations, the look and overall appearance of the building eliminates some products simply because would not complement the architectural style.
Lease and Zoning Rule Review
The next step is a review of applicable lease and covenant rules. Depending on the location of your company’s building, there may be neighborhood specific rules with respect to sign sizes and material selections. The zoning board, too, sets up rules that govern the use of marker types in a specific area.
Illumination Decision
Should the signage have built-in light sources? Typically, we recommend the selection of lit signage whenever possible. It is more eye-catching after dark, and it emphasizes the colors of your corporate palette. Of course, if you have pre-installed building spotlights, you may not need lit signs but may do better with dimensional products.
Style Selection
• Dimensional letters. Choose foam, metal, or acrylic. These materials are durable and do very well in all weather conditions. For the most dramatic appearance, foam is your best choice. It offers the option of increased depths, which can look fantastic when illuminated with spotlights.
• Lightbox cabinets. We manufacture these products with an aluminum body and an acrylic or polycarbonate facing. Depending on your preference, we can shape the cabinet in the form of your logo or any other image. Imprinting the information directly on the facing or a vinyl overlay is another choice to make. This sign provides built-in LEDs.
• Channel letters. Available as lit or unlit products, the letters combine aluminum and polycarbonate for a large rendition of your company’s name in its font. Choose from having the light escape through the fronts or backs. A third option is a combination of the two.
Mounting Option Decision
The majority of these signs can be mounted flush to the wall. If your lease or façade setup does not allow for this installation type with channel letters, we can use a raceway instead. This has a minimal effect on the great look of the sign and enables even those who would otherwise be unable to benefit from channel letters to now have a chance to do so.
Talk to an Expert before Selecting an Exterior Building Sign in Alpharetta GA
Save money by discussing your options with an industry insider. Not only do you get a better understanding of the signage solutions that would be ideal for your venue, but you also learn about work arounds that are easy on the budget. Call us today!
