Dog Blog

You want to be beyond prepared for this year’s trade shows and business expos. But how? There seems to be so much information out there about trends in trade show displays that it can be overwhelming. Going back to basics is an attractive option, but so is following the coolest new fads. What should you do?

We recommend that you learn about the core components of a trade show display before you try out any cool trends. This way, you’ll have a good foundation on which to build.

Learn more about how quality trade show displays do the work for you when it comes to advertising your company’s products and services.

Fold-out Tables and Fabric Throws

The first item on your trade show shopping list should be a sturdy fold-out table. This will serve as the centerpiece of your display. On your table, you can place a fabric throw. This shouldn’t be too long or too short. If it’s too long, it will drag on the floor, making it look sloppy and possibly getting it dirty. If your fabric throw is too short, the legs of the table will be visible, which will look unprofessional.

A tip: use the fabric throw as a branding opportunity! Put your company’s name, logo and contact information on the throw. This will help people figure out who you are and make them more likely to remember you.

Retractable Banners: Floor and Tabletop

Retractable banners are another important aspect of your trade show display. These can come in a floor-length size as well as a tabletop size, both of which are very useful to have. The floor-length ones can be used to draw attention to your booth, while the tabletop banners are good for highlighting the different products and services your company offers.

For the floor-length banners, you can place your company’s motto and what you offer on them. Make sure the images and words are eye-catching enough to draw people from afar.

Trade Show Tents

For an extra boost, adding a tent to your trade show display could be a good idea. Again, put your branding information on it, so visitors to your booth will remember you and what you’re all about. These tents could also be repurposed for times when you’ve got a booth at an outdoor street festival or community day.

Get Great Trade Show Displays

Now that you’ve learned about some solid basics of good trade show displays, get yours today from Black Dog Sign Company. Contact us now for a free quote.