Dog Blog
To get the most out of signage, more goes into making each sign than simply picking a graphic and sending it out to print. Instead, signage is the most valuable when it works cohesively together to communicate what the company and brand has to offer its clients and customers. That can be a lot to consider when opening your very first store.
Rather than trying to put together a ton of signs and hope the matching colors show they all belong together, there are a few simple tricks of the trade to getting the most out of your signs.
Start Outside
While it may seem prudent to start on the décor of the inside of your space, starting on the outside can make a simpler process to creating design work. This helps you focus on what will impact the customer first and allow you to design as a customer will experience your signs. On the outside, consider what services are important for the customer to see first and what information you would like them to know before entering, such as what you offer.
Consider the Interior
When designing signs for inside the store, consider how someone will walk through the space. Signs will important information about services and ADA compliant signs should be easy to find when entering, whereas more specific signs should reside with the relevant products. This makes it easy to navigate the location without becoming overwhelming.
Additional Signage Can Help
Having floor and wall graphics, or even Window Graphics, can give more design and pop to a space while also helping customers get where they need to go. Temporary Wall Graphics can guide them to a big sale, while Window Graphics can showcase important products to passersby.
Work with a Full-Service Shop
Contact us at The Black Dog Sign Company to find out how a long-term relationship can enrich your marketing efforts and take the grunt work out. With a location at 5510 McGinnis Ferry Road in Alpharetta, GA, we work with local businesses for all their signage needs. Call us today at 404-456-9193 to find out how our specialist can help with a grand opening, big sale, or updating a business’s look. We serve the communities of Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill.