Where do the Figures Come From?

We use information provided by 3M. This company manufactures the vinyl films we use to print your graphics for wraps and similar products. Because the enterprise wanted to gauge the effectiveness of its materials, it compiled previously done studies and also conducted its own interviews. The results speak for themselves.

Wrap Statistics

• 16 Million. The number of annual impressions a graphics-treated truck might generate in an intra-city setting. While the figure is not a guarantee, it presents a good average to gauge the effectiveness of the product.
• 97 Percent. The number of surveyed consumers who were able to recall an ad that they saw featured on a truck. This level of recall is difficult to generate with other media.
• 40 Percent. The numerical increase of annual impressions when a vehicle owner decides to use reflective graphics. Because these products make it possible for advertisements to look crisp and fresh day and night, it makes sense that any company with a 24-hour service model will greatly benefit from this investment.
• $0.48. The cost of fleet graphics per 1,000 impressions. For a single vehicle, you are looking at $0.35. Compare this to $7.75 to reach 1,000 folks with a radio spot, and it is clear that you are far more likely to be in better control of the 1,000 you reach with the wrapped vehicle – at a fraction of the cost.

What Statistics Do Not Say

Then there are the facts that you cannot actually put into numbers – even though you know that they exist. For example, when your closest competition has already begun advertising with mobile marketing and is gradually moving an entire fleet of vehicles onto this plan, will you remain as competitive if you elect to keep your trucks, vans, and company cars factory white? Common sense tells you that your competitor will quickly eclipse you with respect to name recognition, brand awareness, and product knowledge among your targeted demographic.

Statistics also cannot put into figures the number of clients you find simply because someone saw your wrapped vehicle. Even if you ask your new customers how they heard about you, some may answer that they got your number from a friend or family member. But this person might have seen your wrapped vehicle and jotted down the information or taken a picture of the truck. In short, your wrapped vehicles may be successfully marketing, and you do not even know it!

How Will You Respond to These Vehicle Wraps Statistics?

Business owners in Alpharetta, GA, can contact our graphic artists to learn more about the statistics and how they could apply to their companies. Find out how the use of mobile marketing might benefit your business now and in the future when you add more vehicles to a fleet. Call us today to discuss your questions!

The post Must-Know Vehicle Wraps Statistics for Business Owners in Alpharetta GA appeared first on Black Dog Sign Company.

Q: How does a full wrap differ from a three-quarter product?

A: The full wrap incorporates the entirety of your vehicle’s surface in the design. Hood, back, doors, and sides become part of your marketing message. A three-quarter wrap leaves some space blank. It may still include your back and the hood, but it usually only covers the rear two-thirds of the vehicle, leaving some space on the doors and front fenders free. Of course, this design setup is not written in stone. You might choose to have us treat the front third and rear third with a scaled-down graphics setup in the middle. This presentation works very well for vans.

Q: Do partial wraps offer me the same marketing benefits as full wraps?

A: They can do so when they are designed correctly. The advantage of a full wrap rests in the visually irresistible look a vehicle presents when being fully covered in advertising that features images, lettering, and bold colors. To make a partial wrap just as eye-catching requires the expertise of a seasoned graphic artist with a good understanding of the current marketing climate in your niche and among the consumers of Alpharetta. (The Black Dog Sign Company does employ the services of these pros!)

Q: How can I enhance the advertising message of my wrap?

A: Whenever feasible, we recommend the addition of perforated vinyl window coverings for your rear glass panes. Imprinted with your marketing message, they continue the appearance of your advertising without allowing the windows to get in the way. In so doing, they succeed in presenting your ad in an even more compelling manner. Another suggestion we make is the addition of quick response (QR) codes that direct consumers to visit an optimized landing page of your website. Doing so lets you target this demographic with special offers, coupons, and newsletter sign-up opportunities.

Q: Is it possible to advertise with a color-change wrap?

A: Yes, it is! If your company features an iconic color that locals know, you may need very little text to get your point across. For example, a color combination of neon green and bright orange may become so familiar to the customer that just seeing a wrapped car, truck or van sporting these colors in the distance is enough to bring your business to the forefront of a shopper’s mind. (By the way, we also offer color-change wraps to individuals who are simply not happy with the look of their daily drivers. When your vehicle’s color and your personality are at odds, do not invest in a costly paint job. Instead, talk to us about a wrap that adds your specially mixed tone or even a carbon fiber look to the ride.)

Get answers to additional questions about vehicle wraps in Alpharetta GA, by scheduling a design consultation with our graphic artists today!

The post We Dive into the Fascinating World of Vehicle Wraps for Alpharetta GA appeared first on Black Dog Sign Company.