Dog Blog
Investing in a vehicle wrap might be one of the most far-reaching business decisions you can make. Because of the advertisement’s mobile nature, you have the opportunity to reach out to consumer demographics that you would not otherwise interact with. But do not present a message that lacks focus. Doing so frequently happens when you try to cram too much information into the marketing product. Here are some solid tips on focusing the message and ensuring that your targeted demographic takes in all the details it needs to make a call.
Introduce What You Actually Do
Have you been an active member of the local business community for a while? If so, there is a good chance that many consumers already know your company’s name. However, do they know what you do or sell? We recommend focusing your wrap on the service or product lines you offer. Use images that are germane to your line of business. Your name and logo should be directly tied to these pictures, which help the consumer to develop product knowledge. Offer a services menu that outlines tasks you take on; remember to specify if you target commercial or residential customers – or both.
Present a Brand with Colors and Letters
Building brand awareness is slightly different from generating product knowledge. It makes it possible to connect with the consumer on the gut level. Our experts routinely work with business owners who are moving into the area and want to hit the ground running. Consider focusing the color scheme of the wrap on your corporate palette. Lettering then spells out what your business does and sets up a niche explanation. Of course, the lion’s share of the display must center on your name and logo, which requires a clever combination of colors, shapes, and maybe even subliminal images that heighten the visual interest of the presentation.
Advertise a Business
For the newcomer to the business community, it is vital that you introduce an advertising message. Promote your company by featuring the attention on your business’ name and colors. Niche explanations and even business differentiations are not as necessary for this product. The goal of this wrap focus is to foster name recognition. Because it is always possible to add temporary graphics to a wrap later on, remember that we can tweak the presentation a little when the local consumer knows what your company’s name is and how you fit in locally with the other businesses. But until they know your name, prospective clients or shoppers do not care too much about your brand or why they should do business with you.
How to Order Your Next Vehicle Wrap
Contact the vehicle graphics experts at The Black Dog Sign Company. We do business out of our shop located at 5510 McGinnis Ferry Road in Alpharetta, GA. From there, we serve the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill, Georgia. Call us today to schedule a design consultation!
