With the right sign company, retail signage doesn’t have to break the bank. Instead, there are affordable and simple signage solutions that will best communicate your message without distracting from your other signs. There are four types of signage that every retail business should use to their advantage to promote sales, bring attention to their business and stay accessible to all potential customers.

Exterior Business Signs

Whether people are looking for your business or are simply driving by, an exterior business sign is imperative. Not only does it let people find the physical location of your store, it helps to bring in the local community. In general, people tend to shop within a five-mile radius of their home or place of work. This means motorists and pedestrian traffic is among the best demographic, as these are the potential customers already passing your business.

Informational Signage

From indicating where a department is located to a full navigation signage system, informational signage is vital for the performance of a retail space. These markers help customers and clients more easily find their way, leading to a better overall experience at your location. The easier you make it for customers to find products and what they need, the more likely they are to make a purchase.

ADA-Compliant Signage

Even more important than being compliant with the law, this type of signage ensures all are equally welcome and catered to at your location. The Americans with Disabilities Act aims to make public areas more accessible to those with visual impairments. From dressing rooms to parking lots, the right ADA-compliant signage can help make someone’s visit far easier to navigate.

Persuasive Signage

By using attractive images and the right type of messaging, persuasive signage can influence how shoppers behave in your store. This type of signage is helpful for products that haven’t been selling well or a new promotion that needs to be communicated with those that walk in.

If you are short of some needed retail signage, contact us today. We have experience helping local businesses from start to finish with their retail signage needs.

The post Must-Have Retail Signs for Local Businesses appeared first on Black Dog Sign Company.

Repeat the Presentation of a Building Sign

When you decide to repeat the colors, lettering, and overall brand message of a building sign with your awning, you emphasize its appearance. Doing so is an excellent option – particularly in three distinct situations:

1. Color contrast with the façade. When the bold colors of your corporate palette create a visually pleasing contrast to the venue’s current wall color, capitalize on the hue selection by doubling the appearance.
2. Smaller building sign. For the business owner who replaced an oversized building sign with one that aesthetically works better but is smaller, the doubling of the brand message creates an interesting effect.
3. Non-lit façade marker. Repeating the marketing and branding messages is a surefire way of catching the attention of consumers when lighting does not support your signage.

Show off Company Colors and Niche Explanations

Sometimes, business owners use their awnings as extensions of their niche presentations. The color scheme continues the building sign’s look. The notations they ask us to imprint on the awning fabric may repeat messages the company displays with window graphics or posters. You frequently see this trend with bakeries and assorted quick meal – not necessarily fast food – venues. Diners are another group of hospitality venues that like this look. Because the combination of niche explanation and color scheme reinforces the overall branding, it creates a great mnemonic device.

Create a Visual Counterpoint that Features a Brand Message

Colors are an integral part of your corporate brand message. Depending on your ability to publicize your use of them, you can succeed in having consumers recognize your corporate persona with little more than a font and color display. We recommend creating visual counterpoints for your façade that capitalize on this understanding. Present the color as well as the lettering with a product that shows at maximum size.

The trick here is to ensure that the overall look and feel fits in so perfectly that passersby accept the presentation of the awnings as though they had been part of the building since you opened. Because our professionals specialize in the customization of canopy sizes so that they take on the ideal shapes as well as the sizing you need to make an eye-catching impression, invite them out to take some measurements.

Commissioning Custom Storefront Awnings

Are you curious to find out what your location could like with a set of custom awnings? Our business sign experts gladly put together sketches that present you with the different awning styles, which could be suitable for your company’s building front.

Call us today to schedule a consultation appointment!

The post Introducing the Simple Way to Brand with Custom Storefront Awnings appeared first on Black Dog Sign Company.

Vehicle Wraps are Traveling Billboards

Transform the car, truck, or van associated with your company into a billboard that moves around the area. Although this is not an in-store sign, it takes your storefront’s message across town. Whether you are delivering products, meeting with buyers, or picking up merchandise from wholesalers, the use of an image treated vehicle makes a big difference.

• Creates name recognition. Even prospective shoppers who do not usually visit your part of town now learn about your company’s name and product selection. Before long, your name becomes a household name even in areas where your shoppers do not usually live or work.
• Generates brand awareness. If consumers do not know that you carry a particular type of merchandise, they do not bother to visit. But if they see your van drive by with the images of heating and cooling units displayed in full color directly on the sides, these shoppers may make the trip to your venue to check out your prices.
• Makes you stand out in your field. It is interesting to note that not too many retailers are currently participating in the mobile marketing revolution. Service providers primarily use this advertising choice. Stand out in your retail niche by being one of the few retailers who do so as well.

Point of Purchase (POP) Signs Encourage the Impulse Buy

Impulse buys occur when a buyer decides, on a whim, to pair a purchase with another product. Someone selecting a sweater may also purchase a jacket. If you offer sufficient POP signs around your storefront, you may be able to persuade the sweater customer to put together a budget-friendly ensemble. Use ceiling-mounted hanging banners, customized posters or retractable banners, illuminated tabletop displays, and wall graphics that support the marketing message.

Aluminum A-frame with Banner

You know the standard sandwich board. It sits in the path of foot traffic, slows down shoppers, draws attention to your advertising messages, and may reel in foot traffic. Now, envision this setup with a banner measuring 33 inches in height and 94 inches in width. Change out colorful banners at any time. This type of A-frame is so unusual that it cannot help but draw the eye of the shopper who approaches it. Some merchants have had excellent success with the combination of two banner A-frames they feature at an angle in front of their venues.

Ordering Various Types of Retail Signage from a Full-service Sign Shop

When you are ready to catch the attention and imagination of shoppers, our retail sign specialists can assist you. Contact us today to schedule a project appointment to learn more about your options, find out about the best signs for your particular business, and explore different materials. Call us!

The post 3 Types of Retail Signage That Can Turn Around Lackluster Sales appeared first on Black Dog Sign Company.