Catch Them Outside

You know the buy-me signs at the gas pumps? They feature an aluminum metal frame with a vinyl-covered printed insert that advertises the product in living colors. It encourages the consumer to “come inside” and “be refreshed.” These signs appeal to shoppers on the gut level. They remind of a need that the store can fulfill. You do not require a lot of spinning doodads to pull off this simple message. Instead, you only need the durable signage setup with a high-quality print that you change as often as you like. Go for the gusto by featuring a similar POP structure near the advertised product on the inside.

Take Them to the Right Destination

Of course, when you really want to make it easy on the shopper, simply bring them to the location of the advertised products. Floor graphics are an easy and budget-friendly method of accomplishing this task. In an upscale setting, a number of welcome messages in a broad range of languages draw in shoppers to the product display. In a pet supply store, the use of cute paw prints achieves the same. Footprints or images of the products placed like breadcrumbs along the floors make it easy for interested buyers to not only end up at the right shelf but also notice complementing products along the way.

Show it in Living Color

Of course, you can never go wrong with spelling out the “buy me” message of the quintessential old-school POP sign. That said, you do not have to rely on outdated technology to get it across. Attractive trade show banner stands double as well-designed POP signs that put shoppers in the mood to treat themselves. Place the stands near the product displays with a message that entices the customer to reach for the merchandise. Something as simple as “dessert first” can have a significant impact on the number of dessert items you sell.

Choosing the Right Point of Purchase Advertising Products

Which option is right for you? Our graphic artists gladly visit your location for a site survey that lets us give you suggestions based on measurements, overall atmosphere, and branding. As a general rule of thumb, consider that the size of the POP sign needs to be in keeping with the scale of the product. A pack of gum does not need an oversized banner display, but a floor to ceiling dessert wall does. We typically recommend freestanding signs simply because they give you the freedom to rotate displays as you see fit.

In fact, call us to schedule a consultation appointment today!

The post Old School Point of Purchase Advertising is Still the Best appeared first on Black Dog Sign Company.

Reel in Foot Traffic with Eye-catching Exterior Displays

We like inflatable columns because they draw the eye. They are unusual, which makes it easier for you to stand out among your competitors. Filled with air and featuring bases that allow for the addition of sand or water for an increase in weight, these products come in a variety of sizes that can combine for the presentation of excellent attention getters. Our graphic artists customize the tube graphics that slip right over the material. Because you can reuse the products repeatedly, bring them into play for your next marketing campaign, too. (With updated graphics sleeves, of course.)

Point of Purchase Signage Underlines Merchandise Relevance

Present shoppers with informative displays. In addition to outlining your merchandise’s significance in helping customers reach their healthy living goals, point of purchase (POP) signs also reinforce the understanding that your store is an important part of achieving their goals. POP signs allow for the up-sell, too. Present outstanding product pairings that will heighten consumer satisfaction with your products.

• Sign stand. This item provides a two-sided display presentation with a literature pocket. Combine your print brochures with the visual communication you place around your stores. Graphics measure 24 inches in width and 36 inches in height. The bubble panels are ideal for capturing the attention of shoppers.
• Back wall kit. Imagine a customized back wall that features six fabric-covered graphics panels, a couple of accent lighting setups, and four pegboards. Measuring 20 feet in length, our graphics experts imprint the fabric panels with your customized message. Showcase how your merchandise is an essential selection for consumers who want to realize their healthier living goals this year. When you end the promotion, reuse the panels for the next marketing campaign.
• Retractable banner stand. You already know this banner setup from the trade show circuit. But did you know that it also pulls double duty as a POP signage option? Feature your informational display, add your brand message, and insert a compelling call to action.

Buy Advertising Signs in Alpharetta GA, Today!

The Black Dog Sign Company serves the business communities in and around Alpharetta, Suwanee, Milton, Cumming, Lawrenceville, Duluth, Norcross, Sugar Hill, and Johns Creek. Call our POP signage experts to discuss your next retail promotion, put together a set of markers that underscore the message, and choose a layout presentation that makes sense for your business.

We work with you to incorporate your branding and marketing messages. At the same time, we focus heavily on the visual aesthetics that draw in the consumer with a conspicuous and attractive message display. Whether you need one POP marker or a larger number of advertising signs, we can help. Call us today to get started on your sign project!

The post Promote Healthy Living Products with Advertising Signs in Alpharetta GA appeared first on Black Dog Sign Company.