In fact, there are several critical decisions you must make if you want your sign to stand out and market your company effectively.

Embrace the Power of Signs

Studies show that adding or changing signs can dramatically increase your sales revenue. In fact, for a retailer, replacing your storefront wall sign with a larger one increases sales by 7.7 percent. Adding just one monument sign improved business in the food service industry by 9.3 percent.

Steps to the Perfect Sign for Your Marketing Brand

While most of your marketing efforts focus online, be sure your signs are powerful and make an impression by:

• Note the Calling Card: Exterior signs are the calling card of your business. So, think about what would make the best impression on the exterior of your business. You want a sign that stands out, but is still easy to read.
• Keep Interior Informational: Signs posted on the interior of your business are more informational. Just bear in mind, your signs must follow the Americans with Disabilities Act
• Use Promotions: To highlight promotions or special deals you have, include promotional signs on the inside. Window graphics are also an excellent way to promote services and savings opportunities.

Order the Right Set of Signs for Marketing Your Brand

Whether you need interior signage or exterior signs, the color and print quality of those signs will make a different.

Black Dog Sign Company has a variety of signs, wraps, and promotional materials so that you can market your brand effectively.

Contact Black Dog Sign Company at 404-456-9193 or click below to request a quote.

The post How to Choose the Best Marketing Sign for Your Brand appeared first on Black Dog Sign Company.

Understanding LED Signs

To many business owners, digital signs are newfangled products that turn a decent company into a Vegas-style circus. This assumption is not valid. The technology employs LEDs that are inexpensive to operate. Choose the resolution of the images by picking out the pixel pitch that suits your need and budget. You control the images that your customers will see. If you like a Vegas look with flashing colors and plenty of action, you can make the display happen. If you instead favor a monochrome look or scrolling display, you are in control of the signage. We recommend using larger signs for video features and instead relying on smaller signs for lettering content.

Examples of LED Signage that Attracts Attention

Time displays. You typically see the LED marker featuring an alternating time and date display built into a monument sign. There, the product’s changing information catches the eye of the consumer and offers a value-added display that enhances the company’s corporate name and logo exhibit.

• Announcements. These products look great on a pylon or monument. Announce the start of the next class, the special of the evening, room openings at hotels, or mortgage interest rates at a real estate professional’s office. Because the presentation informs the customer, which consumers like, it is not considered an annoyance.
• Scrolling signs. You see these signs frequently in the windows of mini-marts, gas stations, and similar venues. There, they encourage consumers to buy lottery tickets, take advantage of buy-one-get-one offers, or try the latest line of products. Choose single or triple color displays.
• Digital signage. Appeal to a captive audience. Examples include shoppers standing in line at the customer service desk to discuss layaway items or product returns, motorists waiting in the tire shop’s lobby to get their vehicles back, and banking clients who wait for the next available teller. Offering diversions in the forms of digital screens is a fun way to make the wait less frustrating. But rather than showing canned movies, feature your current promotions, introduce new products, and offer simple how-to tutorials that capture the interest of your customers.

Ordering the Right Product

When you are ready to give LED signs a closer look, get in touch with our experts to talk through the display options. We show you examples of what these products look like, how you can incorporate them into your already existing advertising setup, and how these items can make your brand stand out like never before. Contact us today to get started on the project!

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