Be Everywhere

A logo should always be included in a brand message. But this does not mean that you only feature your company’s name and logo presentation. Instead, consider the way you can work your corporate color palette into a variety of fun decals that appeal to your consumer demographic. When folks like your decals, they voluntarily put them on their notebooks, cars, skateboards, and bags.

Dress up Walls

Wall logo graphics for schools and sports arenas are fun ways to introduce a mascot. This image then becomes the face of a team and finds ample display space on jerseys, t-shirts, key chains, and tchotchkes. In this way, the wall displays become the jumping off points for a growing number of products. And, of course, the increase in visual presence quickly brands the team.

Use all Windows for Decals

You already know that window graphics and lettering are excellent advertising tools for a business. However, did you also know that the interior window panels, too, should feature decals that display your corporate information? Here, you can expand on the message as you can do with the decals you create for consumer goods. Present a motto, tagline, jingle, or a quote from the company’s founder. In short, expand on the brand. Then, incorporate this expansion into sales literature.

Boost Brand Awareness

Inside your storefront or office, you can significantly increase consumers’ awareness of your branding by placing customized decals on merchandise, counters, and display shelves. Depending on your business model, it may be necessary to scale down the presentations a little. For example, a law firm will have different brand needs than a sporting goods store. Working with our business sign experts to find the sweet spot for the expression of your message is a good idea.

Enlist the Help of Experts

Far too often, we work with clients who have fallen for the Siren’s song of an online print shop. The ease with which you can drag and drop style elements to create custom decals for walls, shelves, and pretty much everything else makes you believe that branding is easy. In reality, these products may become distinctive logo and name displays, but they might fail when it comes to accurately defining your image.

If they cannot accomplish this feat, they do not help the consumer to connect with your business on a gut level. And this mistake quickly puts you at a disadvantage when compared to your nearest competitor. In contrast, a consultation with a skilled graphic artist makes it possible to create multiple presentations around your theme.

Call us today to learn more!

The post The Ultimate Strategy to Branding with Custom Decals for Walls, Windows, and Consumer Goods appeared first on Black Dog Sign Company.

Create the Right Mood Your Guests Want with Wall Graphics

One of the reasons why repeat customers come back has to do with feeling validated in their choices. Of course, each setting requires a different approach. A fast food restaurant underlines its value point while a health-focused operation identifies the quality of ingredients as primary selling tools. These become part of your brand message. When you incorporate it into wall graphics, you automatically succeed in creating a validating atmosphere even as you present visually engaging presentations.

Choose Murals or Custom Wallpaper for a Fantastic Backdrop

Upscale restaurants typically prefer the presentation of murals or digitally printed custom wallpaper. Cases in point are French, Italian, and Spanish restaurants that seek to give their guests the impression of just having stepped into an authentic setting. Simply choose from shapes, colors, and traditional style elements that get your message across. In the past, restaurant owners had to choose between various paint colors and knick-knacks to create the right setting. As you might imagine, these frequently fell short, collected dust, and quickly became unsightly.

Build on the Wall Graphics Products to Boost the Effect

Canvas prints, fabric banners, and interior electrical cabinets work in conjunction with custom wall graphics, murals, and papers to heighten their effectiveness. Because these are easy to change out with the seasons, you can always add a targeted appeal to the mix. In some situations, the display of your corporate name and logo can be an excellent in-between image that signals your restaurant’s likely change to a new seasonal menu.

Turn Atmosphere into a Marketing Opportunity

Spread brand awareness and name recognition with vehicle graphics. By bringing your interior decor to the outside, and turning it into a mobile marketing opportunity, you give the prospective new guest a glimpse of what they might expect when visiting your restaurant. Because you choose the audience for the display of the mobile marketing message, it is easy to get the right set of consumers to notice you.

Buy Wall Graphics and Wall Murals in Cumming GA

We understand that keeping up with the constant visual and spatial innovation trends in the hospitality industry can seem like a daunting task. Because of the downtime associated with frequent changes in paint colors, the use of custom printed vinyl makes more sense. Modify the look and feel of your location virtually overnight without any of the hassles associated with painting.

Call us today to learn more about your options!

The post Restaurants Choose Wall Graphics and Wall Murals in Cumming GA appeared first on Black Dog Sign Company.

Q: What are barricade graphics?

A: Mall management companies seek to prevent ongoing renovations from disrupting the atmosphere they strive to create within their shopping centers. To do so, they require incoming retailers to erect a barricade in front of their storefronts that bars any view into the space. Usually made from plywood, this temporary wall is the ideal substrate for vinyl decals or wraps, which we refer to as barricade graphics.

Q: What do you put on the graphics?

A: When you consider that these barriers are large, there is plenty of room to put a lot of information. We usually focus on four distinct areas of marketing and branding.

1. Name recognition. If you operate a franchise, open a second or third location of an existing business, or intend to welcome shoppers to your very first storefront, you need to get your name out. We recommend a combination of your company’s name and logo to take the center of the display.
2. Brand awareness. Using corporate colors as much as possible is an excellent method for reinforcing brand awareness. When you succeed in having shoppers look at a particular tone and immediately associate it with your company, you know you have accomplished your goal. Consider using a primary corporate color for the backdrop hue.
3. Product knowledge. Our experts have noticed that business owners who display images of products they sell usually have higher turnouts on opening day. If you open a restaurant, depict your menu board and add photos of your dishes. Presenting larger than life images is an excellent idea. Support shoppers’ product knowledge by highlighting details with lettering.
4. Opening date. Although “Coming Soon” is fine, it is always best if you have a known opening date that you can advertise on the graphics.

Q: Is there an outdoor version of these signs?

A: Sure! We can use specialty vinyl for exterior applications and wrap a temporary barricade set up in front of your business. Another option is the display of window wraps or graphics for your storefront. If the building is undergoing extensive construction and you have a fence placed around the property, we usually create vinyl mesh banners that feature much of the information we previously discussed.

Q: Do Alpharetta consumers respond well to these types of branding signs?

A: Yes, they do. The combination of vibrant colors, eye-catching images, and succinct wordings presents a branding product that appeals to the shopper on multiple levels. The artistry may grab the eye, but the message holds the attention. The trick here is to design the style elements in such a way that they offer something new to see as the shopper walks past the barricade. Because of the larger size of these setups, this is usually not a problem.

In fact, call us today to set up an appointment, and we show you what we mean!

The post Read Our Alpharetta Barricade Graphics FAQ Section Today! appeared first on Black Dog Sign Company.

Decorate a Space with Messages that Advertise and Brand

Whether you do business out of an office or a storefront location, consider the decorative touches you currently use. In some situations, the décor consists of dust-catching knickknacks that are difficult to keep clean. At other times, you may have chosen commercial wallpaper that your customers also see in countless other venues. There are better ways of decorating.

• Murals create ambiance. Restaurateurs, in particular, like to do away with dust catchers. Consider ordering a whole-wall treatment that depicts an image related to your menu. For a French bistro, you might order a large photo of the Eiffel tower or the reproduction of a famous French painting.
• Wall graphics relax. Help patients or clients to relax with calming nature scenes. Choose from murals or smaller displays. Some companies create artificial window vistas that present the glimpse of a garden.
• Feature your logo. Pick a setting that places your name and logo at the center of the image. Perhaps it is an image of a waving flag or banner. In so doing, you present a decorative setup with your marketing information. Some clients have chosen this approach for their lobby signs.

Customize a Storefront’s Décor with Niche-specific Images

For the business that specializes in the sale of sports equipment, the choice of a mountain lake is ideal. That said, you might also choose to feature images of hiking boots and backpacks. The goal here is to put your customers in a buying mood, which is a lot easier when you present plenty of merchandise, which you stock, in a photo. Acting as a point of sale sign, this type of display now succeeds with making product suggestions and hinting at possible pairings. You can go with this approach also for groceries, toiletries, and pet supplies.

Heighten Brand Engagement with a Combination of Letters and Graphics

Whether you are running a particular marketing campaign or want to move some merchandise for the upcoming holiday shopping season, consider the use of graphics with a lettering combination. Although a picture is worth a thousand words, adding the letters creates a direct message appeal that allows the consumer to engage visually as well as intellectually with your brand. Going back to the sports equipment retailer example, imagine the effectiveness of a display that features a new pair or hiking boots complete with the reasons why this is the ideal product line.

Ordering Wall Graphics and Murals in Alpharetta

Contact our graphic artists to discuss your next order of images that can dress up a commercial setting. We work with you to get the selection right for your needs. If you already have images on file, we can incorporate them into your designs. When you are unsure what pictures would work best for wall graphics or whole-wall mural presentations, we can show you stock photos of attractive graphics that could be ideal for your setting. Contact us today to get started on your project.

The post Wall Graphics and Murals in Alpharetta Make Businesses Pop! appeared first on Black Dog Sign Company.