What is the Focus of a Fleet Graphics Package?

The focus should be the business’ name, its logo, and the contact information. Whenever possible, this data trio should sit alone or at least have some space around it to make it the focal point of the production. This setup should look identical on each fleet vehicle, even if the makeup of the fleet consists of various vehicle makes and models. Of secondary importance is the call to action. Consumers likely already know that you want them to call. Even so, it is always a good idea to spell it out.

What is Better: a Wrap or a Graphics Package?

A wrap differs from a basic graphics package in that it includes a customized back and middle ground. Graphics packages typically only feature a foreground setup (although there are exceptions). Because of this difference, the design of a full or partial wrap is more intricate. Colors and layout elements must combine to create the perfect backdrop for the focal message. If you like the idea of featuring a colorful graphics package with all the bells and whistles, the wrap is ideally suited for your company. When you embrace a more minimalist approach, the graphics and lettering setup works very well.

How “Hip” is Too Hip?

Mnemonic devices such as phone numbers that spell out quirky messages, various slogans, ad jingles you use on the radio, and retro graphics are excellent examples of layout features that make any graphics product stand out. But when you have them all, and when you want to display them all, it gets too crowded on a vehicle. After all, the consumer can take in only so many messages before it gets confusing what you do. We recommend selecting the one element that will make your fleet’s appearance stand out among others in the same field. (Our graphic design experts can help you narrow down your choices and show you how your favorite selection would make the fleet images stand out.)

What is a Fleet?

It is a common misconception that you do not need fleet vehicle graphics in Suwanee GA until you have at least five or ten cars, trucks, or vans on your lot. This notion is simply not true. Two vehicles already make up a fleet. When you treat each one as you add it to the lot, it is much easier on the wallet than waiting until you have five or ten parked there.

Call us today to learn more!

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Top 10 Benefits of Branding and Marketing with Customized Fleet Wraps

1. Make a great first impression. We like to use 3M films for our fleet wrap projects. These products offer superior durability and come in a variety of material types that make them suitable for all kinds of applications. Whether you have box trucks or vans with curves, there is just the right film product out there. When 3M studied the effectiveness of wraps, its researchers found that 98 percent of polled consumers attributed a positive image of a business to the wrap.
2. Reach consumers beyond the city limits. With so many cities nearby, you know that your brand information can travel anywhere you want it to go. Stay local or expand your service territory; it is up to you.
3. Target specific demographics. If you decide to stretch out your territory, leverage your market research to position your brand advantageously. Reach out to the demographics your company targets, and place your fleet vehicles in areas where members of these groups work or play.
4. Introduce a franchise. Franchise owners will find that establishing a new operation in the Lawrenceville area becomes a lot easier when you boost its name presentation via advertising in neighboring cities.
5. Introduce your brand. For the entrepreneur, it makes sense to introduce a brand to consumers at large. Follow up your fleet vehicle wrap presentation by being a visible presence at trade shows and fairs.
6. Generate name recognition. If you are just starting out in business, putting wraps on your fleet vehicles – whether you have two or 12 – makes a lot of sense. The more exposure you provide your company, the quicker consumers accept you as a notable player in the local business community. When these same purchasers see your ad in a newspaper or on a door hanger, they may keep rather than toss the marketing material.
7. Capitalize on after-dark traffic. Because 3M makes it possible to add reflective films to your setup, you can treat some or all of the graphics with this material. In so doing, you make some (or all) aspects of your marketing message stand out after dark. Motorists will do a double take when they see parts of your vehicles’ wraps suddenly reflect the light.
8. Advertise seasonal promotions. Temporary 3M film products let you add seasonal specials for holiday advertising. We can remove them after the season has passed.
9. Easy to fix. If one of your vehicles is ever in a fender bender, bring it to us after your mechanic fixed it. We can replace the affected vinyl panels and make the product look like new.
10. Always on. No matter when and where your fleet vehicles are, the marketing messages are always on.

Buy Fleet Vehicle Wraps in Lawrenceville GA

If we have piqued your interest in learning more about adding full coverage graphics to your corporate fleet, contact our vehicle wrap specialists. We help you decide on a layout that makes sense and brands. Also, we explain the various options open to you to ensure a quick turnaround of your product. Call us today to schedule a consultation appointment!

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