Shade: A Simple Solution

This may seem like a no-brainer, but keeping your signs in a fully or even partially shaded area can definitely help keep them from fading. If there’s a large tree near your property, consider strategically placing your sign near or underneath of it. Just make sure that the tree’s branches don’t hang down too much, obstructing your sign. That would defeat the purpose of putting the sign there!

Polyurethane Sealers and Wood Preservers

For exterior signs made of wood, using a wood preserver before you paint or decorate the sign is a good idea. This will help the paint stay on the wood longer. After you’ve painted your sign, you can also apply a polyurethane sealer to the finished product. Just make sure the paint is dry, then put the sealer on. This will help keep the paint from cracking, peeling, or fading in the sun. The sealer will also help with preserving the wood, making it last longer.

Consider the Material of Your Sign

Often, just choosing the right material for your exterior sign is the best way to ward off any problems. Wood, while initially beautiful and rustic-looking, is sometimes problematic, since it is sensitive to weather elements such as wind, rain and sun. Some metals, such as aluminum, will fade eventually, but not as quickly as wood will. Water-resistant and sun-resistant laminate are choices you may wish to consider for your exterior sign. Like their names say, they will resist water and sun damage.

Restore or Replace?

Eventually, most exterior signs, after several years, will fade due to the sun. This is something that cannot be helped. When the time comes, you may want to consider either restoring the sign with a fresh paint job or replacing the sign entirely. Depending on the size, shape, material and weight of the sign, one option may be more appealing than the other. Whatever you decide, Black Dog Signs is here to help with all of your sign needs. Call us now for a free quote.

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Three Basic Display Options

Typically, business clients choose one of three design directions.

1. Brick and stonework. Rebar, mortar, bricks, and stones are the primary elements of this construction. Business customers like this option when their companies are setting up shop inside a building that has a brick or stone façade with an obvious appeal.
2. Foam. Do not let the name fool you. This foam construction is robust and withstands even high winds. Durability is measured in years. These products typically come pre-formed, and you select the layout elements that appeal to you the most. They are less expensive and quicker to assemble than a custom stonework product.
3. Metal. A contemporary twist on the monument is the metal display. Choose from a column style setup, a triangular post, or a cube. Other products feature a thin metal structure with push-through acrylic letters. Illumination is built in, which makes this is a highly desirable product for industrial settings, warehouses, school as well as medical campuses, and shopping centers.

Facing Choices Underscore a Brand

Unless you order a metal design with push through lettering, you still need to decide on your monument’s facing. Once again, there are plenty of options open to you.

• Dimensional letters. PVC and acrylic are popular choices. Metal is another good alternative. We can mount these products directly to the monument’s exterior or install them with standoffs, which allows for a little shadow play.
• Sandblasted HDU panels. For a rustic appearance, we recommend the use of sandblasted high-density urethane (HDU). This material can mimic wood with the right background texture and color. Unlike wood, it neither rots nor falls victim to insect damage.
• Routed, carved, or imprinted panels. Choose a shape that suits your brand message. Frequently, our clients prefer oval shapes, but you may select something entirely different. Materials include acrylic, HDU, or metal.

Monument Signs with Lightbox Cabinets

Another favorite selection is the monument that combines a stand with an electrical cabinet. This signage solution is something you frequently see mounted to poles or the side of a building instead of channel letters. When used with a monument setup, it is an easy marketing and branding opportunity. This kind of construction is also ideal for the incorporation of changeable reader boards. You control the message that scrolls across the screen. Depending on the reader board technology you invest in, some products allow you to play TV-quality commercials.

If we have piqued your interest in learning more about the design, manufacture, and installation of a monument sign in Norcross GA, call our experts. We gladly schedule a consultation appointment to show you options and pinpoint the ideal brand presentation of your company in this setting.

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Site Survey

Before picking out any sign, have our experts take a close look at your building’s façade. In some cases, the makeup of the building front may not support heavier signage. In other situations, the look and overall appearance of the building eliminates some products simply because would not complement the architectural style.

Lease and Zoning Rule Review

The next step is a review of applicable lease and covenant rules. Depending on the location of your company’s building, there may be neighborhood specific rules with respect to sign sizes and material selections. The zoning board, too, sets up rules that govern the use of marker types in a specific area.

Illumination Decision

Should the signage have built-in light sources? Typically, we recommend the selection of lit signage whenever possible. It is more eye-catching after dark, and it emphasizes the colors of your corporate palette. Of course, if you have pre-installed building spotlights, you may not need lit signs but may do better with dimensional products.

 Style Selection

•    Dimensional letters. Choose foam, metal, or acrylic. These materials are durable and do very well in all weather conditions. For the most dramatic appearance, foam is your best choice. It offers the option of increased depths, which can look fantastic when illuminated with spotlights.
•    Lightbox cabinets. We manufacture these products with an aluminum body and an acrylic or polycarbonate facing. Depending on your preference, we can shape the cabinet in the form of your logo or any other image. Imprinting the information directly on the facing or a vinyl overlay is another choice to make. This sign provides built-in LEDs.
•    Channel letters. Available as lit or unlit products, the letters combine aluminum and polycarbonate for a large rendition of your company’s name in its font. Choose from having the light escape through the fronts or backs. A third option is a combination of the two.

Mounting Option Decision

The majority of these signs can be mounted flush to the wall. If your lease or façade setup does not allow for this installation type with channel letters, we can use a raceway instead. This has a minimal effect on the great look of the sign and enables even those who would otherwise be unable to benefit from channel letters to now have a chance to do so.

Talk to an Expert before Selecting an Exterior Building Sign in Alpharetta GA

Save money by discussing your options with an industry insider. Not only do you get a better understanding of the signage solutions that would be ideal for your venue, but you also learn about work arounds that are easy on the budget. Call us today!

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Reel in Foot Traffic with Eye-catching Exterior Displays

We like inflatable columns because they draw the eye. They are unusual, which makes it easier for you to stand out among your competitors. Filled with air and featuring bases that allow for the addition of sand or water for an increase in weight, these products come in a variety of sizes that can combine for the presentation of excellent attention getters. Our graphic artists customize the tube graphics that slip right over the material. Because you can reuse the products repeatedly, bring them into play for your next marketing campaign, too. (With updated graphics sleeves, of course.)

Point of Purchase Signage Underlines Merchandise Relevance

Present shoppers with informative displays. In addition to outlining your merchandise’s significance in helping customers reach their healthy living goals, point of purchase (POP) signs also reinforce the understanding that your store is an important part of achieving their goals. POP signs allow for the up-sell, too. Present outstanding product pairings that will heighten consumer satisfaction with your products.

• Sign stand. This item provides a two-sided display presentation with a literature pocket. Combine your print brochures with the visual communication you place around your stores. Graphics measure 24 inches in width and 36 inches in height. The bubble panels are ideal for capturing the attention of shoppers.
• Back wall kit. Imagine a customized back wall that features six fabric-covered graphics panels, a couple of accent lighting setups, and four pegboards. Measuring 20 feet in length, our graphics experts imprint the fabric panels with your customized message. Showcase how your merchandise is an essential selection for consumers who want to realize their healthier living goals this year. When you end the promotion, reuse the panels for the next marketing campaign.
• Retractable banner stand. You already know this banner setup from the trade show circuit. But did you know that it also pulls double duty as a POP signage option? Feature your informational display, add your brand message, and insert a compelling call to action.

Buy Advertising Signs in Alpharetta GA, Today!

The Black Dog Sign Company serves the business communities in and around Alpharetta, Suwanee, Milton, Cumming, Lawrenceville, Duluth, Norcross, Sugar Hill, and Johns Creek. Call our POP signage experts to discuss your next retail promotion, put together a set of markers that underscore the message, and choose a layout presentation that makes sense for your business.

We work with you to incorporate your branding and marketing messages. At the same time, we focus heavily on the visual aesthetics that draw in the consumer with a conspicuous and attractive message display. Whether you need one POP marker or a larger number of advertising signs, we can help. Call us today to get started on your sign project!

The post Promote Healthy Living Products with Advertising Signs in Alpharetta GA appeared first on Black Dog Sign Company.

Selecting a Post

A typical post consists of pressure-treated wood. This material is more durable than the standard lumber you might use. Pick the paint that suits your setting. For example, real estate professionals like to use white paint. It evokes feelings of cleanliness and promotes something that is new. Of course, not every professional likes wood. Wrought iron is another great option for the right setting. For commercial applications, we have also used white vinyl or aluminum that we painted.

Choosing the Panel(s)

Nothing communicates a branding message more effectively than a well-designed panel. Again, you have countless options.

• Aluminum. Land developers like aluminum panels. We imprint them directly with the company’s information and allow some space for the addition of a vinyl overlay that identifies a particular property. Since many developer signs feature three panels, this practice saves money.
• HDU. High-density urethane (HDU) is a foam that is suitable for carving or sandblasting. Our artists can create highly ornate and colorful markers that are ideal for shops catering to tourists, bed and breakfast operations, and companies doing business out of the historical parts of town.
• Acrylic. When a corporation decides to turn a post and panel sign into a monument marker, acrylic is an excellent option for the board. It allows for direct imprints or the addition of dimensional letters. Choose a corporate color for the display or stick with a sophisticated presentation of white lettering on a black background. Other construction options feature aluminum and acrylic combinations for internally lit structures that feature push-through lettering.

Pairing the Setup with Accessories

For street signs, which is the one-post signage solution relying on a blade panel that you frequently find on college campuses, we recommend the use of a reflective paint for the lettering, which makes wayfinding after dark a snap. There is the possibility of internal illumination when selecting a two-panel setup. Attachable spotlights, decorative post toppers, and brochure holders round out the accessories you might add to the product.

Finding the Right Display Space

Finally, select the right display setting for post and panel signs in Alpharetta GA. The majority of our clients favor an installation near the entrances to their parking lots when using the sign as a monument. Real estate professionals ask us to install the signs either in the yards of customers or along the roads for developments. The projected use of the sign usually provides our installers with the ideal placement suggestions.

Now, that you know about the versatility of the product and its many uses, should the real question not be why anyone would not select this signage product? Contact us today to learn more about the design options that might make a post and panel sign ideal for your business.

The post Why Choose Post and Panel Signs in Alpharetta GA? appeared first on Black Dog Sign Company.