However, they can be a costly investment. To make sure you get as many years out of your investment as you can, it must be installed correctly.

Exterior windows experience direct sunlight for extended periods of time. Even if your windows have a substrate coating that substrate can make adhesion more difficult.

So, How Are Window Graphics Installed?

By knowing the installation process of a window graphic, you can prepare your window for installation, but also ensure that you order the right graphic for the job.

Several steps are done to install graphics on the window, including:

• Pre-Application: Using an overlaminate for durability is beset. The laminate layer protects your graphic from dust, water and dirt. When ordering a graphic, avoid dark vinyl, because it absorbs heat.
• Cleaning: The window is thoroughly cleaned using specialty cleaners. An ammonia-based cleaner will leave a film that affects your graphic’s adhesive. So, rubbing alcohol is best.
• Application: The surface must be dry before applying your vinyl graphic. The film in the center of your graphic is tacked down in the center. So, you’ll flip the low tack tape side and remove the liner from the back of the graphic. The graphic then goes flush against the window, and the backing is slowly peeled away while smoothing the graphic to the window’s surface. A low-friction sleeve on a squeegee is best because it will not scratch.

Other Considerations When Installing Window Graphics

Cold weather applications are problematic. The manufacturer of the vinyl recommends optimum temperatures. Some can be applied at 40 degrees Fahrenheit or below, while others have a higher minimum temperature.

When graphics are applied correctly, they leave you with a perfect, attractive sign that can last your location for years.

To get the most out of your graphics, have the professionals at Black Dog Sign Company design and install your graphic for you.

Call us at 404.456.9193 for a free quote or click the image below.

The post How are Window Graphics Installed for Your Business? appeared first on Black Dog Sign Company.

Choose Block-out Wraps During Construction

If you are an incoming business, it is never too early to start creating a bit of a stir in the community. Generate a buzz around your name by displaying exterior signage as soon as the ink on your lease agreement is dry. When you have not yet commissioned a building sign, you can still get started on the presentation of your name, logo, and niche with a “Coming Soon” banner.

Another excellent solution is the installation of a window wrap. It can hint at the niche you are in with themed images. Obscure the sight into the storefront setup partially or wholly. Both approaches have merit and worked well for business clients. Typically, we would recommend leaving just a little space so folks can step closer and peek inside. Bright and bold colors catch the eyes and direct attention to your message and other signage.

Cause the Shopper to Step Closer with Peek-through Wraps

These wraps typically feature frosted vinyl panels. The material allows shadows and outlines to show. When you ask us to cut out certain parts of the plastic, the process results in the creation of see-through areas. For example, you might hide the new collection of winter clothes behind a themed window wrap that only allows limited visual access to the merchandise. Leave up these wraps until you are finished changing the window displays. Typically, business owners have had excellent success with keeping the wraps in place for a week or longer. Shoppers step closer, try to see what is new, and finally enter your store to take in the new collection.

Seasonal Advertisements Make a Great Impact

Are you running a rock bottom deal? Do you want to advertise a sale that is sure to bring in the crowds? Turn the sales sign into a window wrap. By featuring it in the windows where the shoppers walk past the venue, these consumers cannot help but take in your offer. We recommend the use of high-contrast, bright colors. Avoid the use of overly dark tones, which blend in rather than stand out.

Ordering Temporary Window Wraps in Lawrenceville, GA

Although permanent wraps are ideally suited for long-term displays of an ambiance-creating image that also advertises your niche, the real marketing power is with the short-term product. Consumers like to see changing displays. They respond well to eye candy that inspires an action. In most cases, this action is simply the decision to enter the establishment. In others, it is the call to engage with a business online or return for a grand opening celebration.

Schedule a design consultation today, and we will show you how a window wrap could be instrumental for the next seasonal sale you host.

The post Advertise with Window Wraps in Lawrenceville GA appeared first on Black Dog Sign Company.

Imbue Your Space with Sophistication

Etched vinyl, when installed by experts, creates the illusion that you had glass panes treated professionally at the factory. As you might imagine, the industrial glass etching process costs a pretty penny. Etched vinyl, in contrast, is inexpensive but does not look it. Instead, it gives your space an air of elegance and contemporary chic. Moreover, the manufacturing and installation processes are a lot faster than factory glass etching could ever be.

When Privacy is a Major Concern, the Material Delivers!

The typical example is the glass-enclosed conference room. But also consider the privacy needs of the vehicle dealership employee who works with customers on finances. There will be sensitive information on the computer screen that the car buyer does not feel comfortable displaying in full view. A wide frosted vinyl stripe covers parts of the glass panes that would allow an unfettered view of the computer. At the same time, the strip is not so big that it counteracts the open office concept. Etchings give the impression of clear lines breaking up the monotony of the material.

Heighten the Impact of a Brand Presentation with Cutouts

Of course, you can always dress up the vinyl with reverse-cut corporate logo images. Looking like etched glass, the stylish designs repeat your brand message in a decorative manner. If you remember our saying that the main sign always gets across the message much better when there is supporting signage, then this is an excellent example of the concept. The etched vinyl helps underscore the lobby sign’s message.

Decorative Touches Integrate the Vinyl Product into the Office’s Overall Ambiance

A combination of narrowing stripes looks great. It lets natural light stream into your office but still offers you some privacy. Another design option is the use of colorful vinyl. Typically, this material features the off-white color you would associate with commercially frosted glass. But we can add splashes of color in the form of your corporate name and logo. Set against the off-white background color, this look creates a unique appearance that supports your brand message.

That said, it is also possible to manufacture the entire product out of colorful frosted vinyl. Mix and match different colors or shades, add etched style elements, or maintain a cohesive appearance by focusing the tones of the vinyl on your corporate color palette.

How to Order Customized Window Privacy Film in Sugar Hill GA

Contact our vinyl window graphics specialists for assistance. We gladly meet you at your office to take measurements and suggest the right sizing for the products. Why not treat interior glass surfaces as well as those facing the street?

Call us today to get started on the project!

The post Uses for Custom Frosted and Etched Window Privacy Film in Sugar Hill GA appeared first on Black Dog Sign Company.

Retractable Vinyl Banner Stands are Excellent POP Signs

Transport the stand anywhere you want to draw attention to products. We imprint the vinyl with vibrant graphics that draw the eyes of shoppers. When you select this banner as a point of purchase (POP) sign, you might add lettering to underscore the versatility of an item. For example, you could present food and wine pairing suggestions if you operate a store featuring a variety of local and foreign vintages. When you are in the business of selling art supplies, it makes sense to focus on the vibrancy of the colors you offer.

Vinyl Lettering Presents Company Information for Mobile Marketing Applications

Sometimes, your product is not merchandise but a service. Introduce its availability in and around Johns Creek by having us treat your company vehicle with vinyl letters. When we die-cut the material, it allows for the creation of style elements that show off crisp edges and feature your font perfectly. This approach has a two-fold advantage.

1. Increase your marketing message’s scope. Expanding your territory is easy when your company’s information becomes more visible outside your current service area. For example, if you operate a house cleaning service with a limited territory, seek to enlarge it by introducing the brand and contact information beyond its borders.
2. Create brand awareness and name recognition. The combination of corporate colors with a distinct font helps to form brand awareness among consumers who see the treated vehicle in traffic. Also, your name becomes more familiar. (You can enhance the brand recognition by opting for the design and installation of a vehicle wrap, which combines lettering and images.)

Vinyl Window Graphics Create Urgency

Do you use display windows to feature the products you sell? In addition to presenting the consumer with an attractive display that makes the merchandise stand out, consider adding window graphics to the glass panes. When you place carefully crafted stickers that read “final reductions,” “sale,” or “closeouts,” you create a sense of urgency with the shopper. If s/he does not make a buying decision soon, the great deals may be gone. We recommend eye-catching colors such as red or yellow.

Ordering Vinyl Graphics in Johns Creek GA

When you call our vinyl graphics specialists, we help you to think through the best use of the inexpensive material for your next product marketing campaign. Whether you want to get the advertising push off to a running start or you plan to create a year-round presentation that brings in new customers and alerts shoppers to the benefits of the merchandise, we can help.

Call us today to schedule a design consultation!

The post How to Make Your Products Stand Out With Vinyl Graphics in Johns Creek GA appeared first on Black Dog Sign Company.

1. Perforated Vinyl Window Wraps or Graphics

Perforated vinyl is a material you typically associate with vehicle wraps. It applies to the rear window and allows the driver to see outside. Those on the outside, however, only see the printed message. This technology also has applications for storefronts, offices, restaurants, and stores.

If you do not need your window glass to act as a presentation location for merchandise, a full panel wrap will make visual access into your place impossible from the outside, but you can still see out. Passersby, instead, see your advertising message. Because you can show off images of your products in larger-than-life sizing, you quickly catch the attention of shoppers.

Another option is the installation of perforated window graphics. When you do not want to lose the sunlight that streams into your location, ask for your graphics to be printed on the perforated material rather than an opaque vinyl film. Our clients like the idea that even the use of many window graphics makes it possible to see out from the interior.

2. Static Cling Graphics

We think of static cling window graphics as the ideal short-term advertising tool. With the upcoming holiday season, these products are perfect for letting shoppers know about deep discounts, special offers, Black Friday deals, and even layaway policies. Of course, these types of graphics are also informative and let consumers know about changing interest rates (for mortgage brokers) or sign-up countdowns (for insurance agents).

3. Customized Die-cut Decals and Lettering

These decals are ideal for the presentation of your brand persona. You frequently see this setup on the windows of upscale restaurants and service businesses, where the logo and lettering combine to spell out the company’s name alongside its symbol. Because in these settings there are frequently few other window graphics in place, you succeed in drawing unparalleled attention to your branding message. In this way, you support the display of your building signage but also address consumers who may not have looked up to see your channel letters or box cabinet above the entrance.

4. Window Privacy Film

If your office has windows that face the street, you benefit from the installation of window privacy film. Your employees do not feel like they are on display, and confidential emails remain obscured from prying eyes. Also known as decorative or frosted window film, this product gives the impression of having been applied to the glass at the factory when you really only spent pennies on the dollars to have this illusion created. Etch it with unusual shapes, a niche-specific message, or with your logo and company name. By the way, you do not have to limit yourself to the gray-white frosted appearance; this product is available in a rainbow of colors!

Call us today to explore the broad range of custom window graphics for your Alpharetta business!

The post 4 Types of Custom Window Graphics for Your Alpharetta Business appeared first on Black Dog Sign Company.

• Brand.
• Advertise.
• Bring in foot traffic.

Window Graphics Communicate Your Brand Message through Image Engagement

The shopper who walks past your store has probably already engaged with your brand message via the building sign you installed. But when s/he steps up close to your windows, the graphics have the power to present a new method of brand engagement.

• Combine images with lettering. In some situations, it pays to spell out your brand message. Accompany your brand’s symbol, aka logo, with lettering such as a tagline or motto, which helps the customer learn more about the business.
• Set the tone for marketing messages. The brand presentation paves the way for your advertising messages. Set against the display of your name and logo as well as corporate colors, the setup encourages customers to remember your store for its products. In marketing, we call this the creation of brand awareness.

Advertise Products against a Seasonal Backdrop

There are some products that you probably offer year round. Think of the coffee shop that sells lattes every day of the year. But just after September, these types of businesses add pumpkin spice to select drinks and create new concoctions that are only available at that time of the year. Advertising these products with window graphics is highly effective because it introduces something new to the customer. Doing so generates interest in the store as well as the products. Smart marketers add point-of-sale signage to suggest product pairings. By the way, you can add this marker as yet another window graphic.

Reel in Foot Traffic and Convert Shoppers to Become Buyers

Of course, the ultimate goal of installing window graphics in Alpharetta GA, is the conversion of the shopper into a buyer. To do so, you have to turn passersby into customers. Rely on your window graphics to do so by showing the relevance of your products against the backdrop of seasonal shopping patterns. (Once you have the customer’s interest, follow up the graphics’ effective engagement with secondary signage solutions that continue the conversation.)

If the foot traffic in front of your store is too fast to allow passersby to engage with your displays, we recommend the use of an A-frame that you place in the path of pedestrians. Imprinted with your company’s name and logo as well as a customized message with an arrow that points to your front door, you can slow down most folks sufficiently to pay attention to the graphics. From there, the conversion is much easier and should result in plenty of foot traffic entering your establishment. If you want to go for the gusto, consider pairing the A-frame with teardrop flags that further grab the eye.

Contact our graphic artists to learn more about the products you might use to encourage customer engagement with your brand. During a design consultation, we can also show you the different types of window graphics that you might be able to incorporate. Call us today to get started on the project!

The post Use Your Storefront Windows to Engage with Window Graphics in Alpharetta! appeared first on Black Dog Sign Company.