But do you know how vehicle wraps can benefit your business and increase revenue? Maybe you didn’t. This blog is all about the wonderful ways vehicle wraps—both full and partial—can help your home repair business advertise.

The Basics of Vehicle Wraps

Vehicle wraps are made of durable vinyl that resists fading. This vinyl can be colored to your specifications, and can cover from 25 percent of your company’s vehicle to 100 percent of your vehicle.

Full Vehicle Wraps

A full vehicle wrap covers all of your car, truck or van and is best for a bold and emphatic statement. Let’s say you offer a plumbing service that operates seven days a week. You might want a full vehicle wrap, with your company’s information and the services you offer on it, for the best impact. You could add photos that are examples of your work as well. This would be a fantastic way to use mobile marketing to your greatest advantage.

Partial Vehicle Wraps

Partial vehicle wraps are another great choice. This can consist of just your logo and phone number—perhaps you’re a personal stylist with your own car, for example. In this case, you may not need all the glitz and glam of a full vehicle wrap. As an added plus, partial wraps are generally more affordable. This makes them a good idea for those smaller and up-and-coming businesses.

Custom-Made and Affordable

You would be surprised how easily customizable both full and partial vehicle wraps can be. They can be any size, and the color options are endless. Get creative with your designs and the profits will come rolling in.

Vehicle wraps are an affordable choice for many home repair businesses, too. Because you are essentially advertising “on-the-go”, your services will be recognized far and wide, giving you a greater client base to work from. They are also less expensive than a custom paint job.

Get the Perfect Vehicle Wrap

Now that you’ve learned how vehicle wraps can benefit your home repair business, go ahead and get your perfect vehicle wrap today from Black Dog Sign Company. Contact us now and get a free quote.

The post Vehicle Wraps for Home Repair Businesses appeared first on Black Dog Sign Company.

Vehicle wraps are a fun and eye-catching way to advertise whatever your food truck business serves up. They can be either a full vehicle wrap, for an immediate and impressive impact, or a partial vehicle wrap, which can be a more affordable and subtle option. Read on to learn more about the opportunities vehicle wraps for food trucks can create.

Go Big and Bold with a Full Vehicle Wrap

There are times when you need to make a daring, bold and unforgettable statement. If you want to stand out from the crowd, a full vehicle wrap can be a striking choice. With bright colors and a strong logo, a full vehicle wrap will get you noticed and get you the customers you want. For those food trucks offering what some call “slow” fast food, or perhaps kid-pleasing ice cream and other sweet treats, this is an excellent choice. Go big or go home, as they say.

Partial Vehicle Wraps—A Refined Option

Depending on your brand’s message and what you as a food truck owner make in terms of food or drink, you might choose instead to go with a partial vehicle wrap. For example, this could mean that your food truck will only be half-covered with the vehicle wrap. Even just covering 25 percent of the food truck could be a profitable idea. It may be a wise option for you, particularly if your brand offers a finer cuisine experience, like artisanal soft drinks or custom-made cupcakes.

Make Vehicle Wraps Part of Your Food Truck Experience Now

Whether it’s a full wrap or a partial one, your food truck will only benefit from a custom-made, expertly-designed vehicle wrap. It’s an exciting way to advertise your delectable, mouth-watering offerings to your loyal customers, as well as entice new ones to come and try your food. Call or email Black Dog Signs for a free quote, and get that cool-looking vehicle wrap you’ve been dreaming of today.

The post Food Trucks Can Benefit from Vehicle Wraps appeared first on Black Dog Sign Company.

Where do the Figures Come From?

We use information provided by 3M. This company manufactures the vinyl films we use to print your graphics for wraps and similar products. Because the enterprise wanted to gauge the effectiveness of its materials, it compiled previously done studies and also conducted its own interviews. The results speak for themselves.

Wrap Statistics

• 16 Million. The number of annual impressions a graphics-treated truck might generate in an intra-city setting. While the figure is not a guarantee, it presents a good average to gauge the effectiveness of the product.
• 97 Percent. The number of surveyed consumers who were able to recall an ad that they saw featured on a truck. This level of recall is difficult to generate with other media.
• 40 Percent. The numerical increase of annual impressions when a vehicle owner decides to use reflective graphics. Because these products make it possible for advertisements to look crisp and fresh day and night, it makes sense that any company with a 24-hour service model will greatly benefit from this investment.
• $0.48. The cost of fleet graphics per 1,000 impressions. For a single vehicle, you are looking at $0.35. Compare this to $7.75 to reach 1,000 folks with a radio spot, and it is clear that you are far more likely to be in better control of the 1,000 you reach with the wrapped vehicle – at a fraction of the cost.

What Statistics Do Not Say

Then there are the facts that you cannot actually put into numbers – even though you know that they exist. For example, when your closest competition has already begun advertising with mobile marketing and is gradually moving an entire fleet of vehicles onto this plan, will you remain as competitive if you elect to keep your trucks, vans, and company cars factory white? Common sense tells you that your competitor will quickly eclipse you with respect to name recognition, brand awareness, and product knowledge among your targeted demographic.

Statistics also cannot put into figures the number of clients you find simply because someone saw your wrapped vehicle. Even if you ask your new customers how they heard about you, some may answer that they got your number from a friend or family member. But this person might have seen your wrapped vehicle and jotted down the information or taken a picture of the truck. In short, your wrapped vehicles may be successfully marketing, and you do not even know it!

How Will You Respond to These Vehicle Wraps Statistics?

Business owners in Alpharetta, GA, can contact our graphic artists to learn more about the statistics and how they could apply to their companies. Find out how the use of mobile marketing might benefit your business now and in the future when you add more vehicles to a fleet. Call us today to discuss your questions!

The post Must-Know Vehicle Wraps Statistics for Business Owners in Alpharetta GA appeared first on Black Dog Sign Company.

Introduce What You Actually Do

Have you been an active member of the local business community for a while? If so, there is a good chance that many consumers already know your company’s name. However, do they know what you do or sell? We recommend focusing your wrap on the service or product lines you offer. Use images that are germane to your line of business. Your name and logo should be directly tied to these pictures, which help the consumer to develop product knowledge. Offer a services menu that outlines tasks you take on; remember to specify if you target commercial or residential customers – or both.

Present a Brand with Colors and Letters

Building brand awareness is slightly different from generating product knowledge. It makes it possible to connect with the consumer on the gut level. Our experts routinely work with business owners who are moving into the area and want to hit the ground running. Consider focusing the color scheme of the wrap on your corporate palette. Lettering then spells out what your business does and sets up a niche explanation. Of course, the lion’s share of the display must center on your name and logo, which requires a clever combination of colors, shapes, and maybe even subliminal images that heighten the visual interest of the presentation.

Advertise a Business

For the newcomer to the business community, it is vital that you introduce an advertising message. Promote your company by featuring the attention on your business’ name and colors. Niche explanations and even business differentiations are not as necessary for this product. The goal of this wrap focus is to foster name recognition. Because it is always possible to add temporary graphics to a wrap later on, remember that we can tweak the presentation a little when the local consumer knows what your company’s name is and how you fit in locally with the other businesses. But until they know your name, prospective clients or shoppers do not care too much about your brand or why they should do business with you.

How to Order Your Next Vehicle Wrap

Contact the vehicle graphics experts at The Black Dog Sign Company. We do business out of our shop located at 5510 McGinnis Ferry Road in Alpharetta, GA. From there, we serve the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill, Georgia. Call us today to schedule a design consultation!

The post How to Focus the Message of Your Vehicle Wrap appeared first on Black Dog Sign Company.

Wraps Work

Studies have shown that 97 percent of polled consumers were able to recall an ad they saw displayed on the side of a truck. A similar percentage felt that the mere act of being introduced to a company with this advertising medium elevated their perception of the business. These numbers alone should give you pause. You will be hard pressed to find another marketing tool that generates this much recognition and so many positive opinions. If your competitors are advertising with vehicle wraps already, they are apparently harnessing the positive views of onlookers to turn them into guests. While you may have to play catch up, you can still get in on this deal!

How Else Can You Tie in Social Media with an Ad Campaign?

The pictures happy guests post on your Yelp and social media pages are excellent indicators of your menu’s fan favorites. When you make these products’ popularity work for you, it is easy to suggest the sale. But how can you get the information to prospective customers? Some of your competitors have begun featuring these types of dishes on their vans, trucks, and other company vehicles. When the wraps’ lettering mentions that this is the meal everyone in town is talking about, it is natural for consumers to want to try these items, too. When they then continue the social media buzz around the product, it makes sense that tables and booths fill quickly.

They Create a Need Only They Can Fill

When a dish is unique to your venue, it becomes a signature dish. Displayed on the side of a vehicle, it makes the consumer hungry not just for the meal but for the experience associated with enjoying it. In short, you combine brand awareness with product knowledge for an irresistible “buy me” message. When your competition succeeds in doing so, you face an uphill battle. Once the other eatery expands its business model to include catering, keeping up with the influx of guests will most likely result in an expansion of the enterprise.

Ready to Make Vehicle Wraps for Restaurants Work for You?

Our business sign experts routinely work with small, mid-sized, and large eateries to put their branding and marketing messages on the sides of various vehicles. We can cover cars, vans, trucks, scooters, bikes, and trailers. And do not worry about putting together the layout. When you work with our full-service sign shop, you also have access to the services of our graphic artists. These professionals can work with graphics that you already have on file or create something entirely new from the ground up.

Call us today to schedule a consultation appointment and learn more about the process!

The post Vehicle Wraps for Restaurants: Why Your Competitors are Welcoming More Guests appeared first on Black Dog Sign Company.

1. Hit the ground running. No matter what line of business you are in, when you drive down the street, you undoubtedly see competitors with wrapped vehicles. Even though you may have better deals or service options, the consumer will look more favorably on the business with the vehicle letters and graphics. It simply looks more established and therefore more trustworthy than the newcomer to the niche does.

2. Build name recognition. Customers cannot remember what they do not see. If your basic white work van pulls up to the consumer’s home to handle a house-painting job, nobody will know your name. Even the customers may forget it later in the day when someone asks who did the great paint job on the home. However, when the van features colorful splashes of paint (in the form of vinyl spots), a niche explanation, and your corporate information, building name recognition is a snap.

3. Generate brand awareness. The brand message sets you apart from the competition. It tells the customer something about your values, which resonates with consumers. They feel good about buying from you because of a shared value. Fostering this awareness goes a long way toward influencing future buying decisions. For this reason, it is safe to say that branding can be more important, in some cases, than advertising with “buy me” messages.

4. Support product knowledge. If you run a restaurant that also offers food delivery or catering services, you want the client to remember the dishes you sell. If customers have a difficult time doing so, they may order their next catered meal from a competitor inadvertently. Pull up at the targeted location with a treated vehicle. It features images of your dishes and a niche explanation that goes well with your corporate motto or tagline. In this way, you actively support the consumer’s ability to connect your name with a product.

5. Less expensive than other advertising options. A vehicle wrap might cost you $0.35 for 1,000 impressions. A newspaper ad is significantly more expensive. When you combine the two, you cannot help but remember that the paper is typically only around for a day. A wrap lasts five to seven years. The paper may not be read. In contrast, a well-designed vehicle graphics package is hard to ignore. Dollar for dollar, you are more likely to get more attention with a vehicle graphics package than with more traditional advertising approaches.

Armed with the facts, you owe it to your new business to learn more. When you contact our vehicle graphics specialists, we show you what different design options entail. Call us today to schedule a consultation appointment!

The post Top 5 Reasons New Business Owners Need Vehicle Graphics appeared first on Black Dog Sign Company.

What is the Focus of a Fleet Graphics Package?

The focus should be the business’ name, its logo, and the contact information. Whenever possible, this data trio should sit alone or at least have some space around it to make it the focal point of the production. This setup should look identical on each fleet vehicle, even if the makeup of the fleet consists of various vehicle makes and models. Of secondary importance is the call to action. Consumers likely already know that you want them to call. Even so, it is always a good idea to spell it out.

What is Better: a Wrap or a Graphics Package?

A wrap differs from a basic graphics package in that it includes a customized back and middle ground. Graphics packages typically only feature a foreground setup (although there are exceptions). Because of this difference, the design of a full or partial wrap is more intricate. Colors and layout elements must combine to create the perfect backdrop for the focal message. If you like the idea of featuring a colorful graphics package with all the bells and whistles, the wrap is ideally suited for your company. When you embrace a more minimalist approach, the graphics and lettering setup works very well.

How “Hip” is Too Hip?

Mnemonic devices such as phone numbers that spell out quirky messages, various slogans, ad jingles you use on the radio, and retro graphics are excellent examples of layout features that make any graphics product stand out. But when you have them all, and when you want to display them all, it gets too crowded on a vehicle. After all, the consumer can take in only so many messages before it gets confusing what you do. We recommend selecting the one element that will make your fleet’s appearance stand out among others in the same field. (Our graphic design experts can help you narrow down your choices and show you how your favorite selection would make the fleet images stand out.)

What is a Fleet?

It is a common misconception that you do not need fleet vehicle graphics in Suwanee GA until you have at least five or ten cars, trucks, or vans on your lot. This notion is simply not true. Two vehicles already make up a fleet. When you treat each one as you add it to the lot, it is much easier on the wallet than waiting until you have five or ten parked there.

Call us today to learn more!

The post Do You Have Questions About Fleet Vehicle Graphics in Suwanee GA? appeared first on Black Dog Sign Company.

Combine a Logo Image with a Business Name

When your logo image perfectly underscores the name of the business or vice versa, we recommend keeping the brand message simple. Set against the backdrop of your vehicle’s factory paint job, display the information in your corporate colors. Contact details round out the presentation of the large name and logo feature. Does this sound as though it is too simplistic? In fact, in this particular case, the appearance is just right. When you present a highly refined brand message, it quickly gets lost among too many layout elements and colorful graphics. Sometimes, less truly is more even though it sounds counterintuitive.

Present Product Lines You Represent via Co-branding

In addition to a rendition of your company’s name, logo, and contact information, our experts suggest the inclusion of a branding message via a product line display. Co-brand whenever possible. This means little more than showing off the product lines in their manufacturer-specific letter font and colors on a vehicle you drive in and around Johns Creek. Doing so combines your branding with that of a well-known company that may have been around longer than your business. This practice quickly creates product knowledge and brand awareness among your targeted demographic. Doing so also allows you to broaden your business’ reach since the manufacturer brands are probably well known outside of your current area.

Feature a Product Image alongside a Consumer Rating

There are plenty of consumer rating sites online. If your business is active via social media, there is a good chance that you have already racked up quite a few reviews of your products. Find the item that your customers rave about the most. Maybe everyone just loves your sub sandwich. Take a high-resolution image of the merchandise. We transform it into a custom vehicle graphic that can take up the side of a car. Next, we place lettering alongside it to highlight its status as being a customer favorite. By branding in this manner, you appeal to the consumer’s desire of being part of the in-crowd.

Discuss Custom Vehicle Graphics in Johns Creek GA, with the Experts

Do you have a brand message ready that would translate perfectly into a car, truck, or van graphic? Do you still need a little help to narrow down a brand message and then find an image to go along with it? Our business sign experts can assist in both cases.

Call us today to schedule a consultation appointment!

The post Brand a Business with Custom Vehicle Graphics in Johns Creek GA appeared first on Black Dog Sign Company.

Build Name Recognition with a Unique Color Presentation

What is the biggest challenge for an entrepreneur? Characteristically, the greatest dilemma is the creation of name recognition paired with brand awareness and product knowledge. How does an entrepreneur, who may or may not have a storefront for the business, go about becoming a household name? With a van wrap, it is possible to achieve this goal when you use the colors and shapes in your favor. Your greatest drawback – the absence of a storefront for signage presentations – is your biggest asset since a corporate color scheme does not bind you.

So, go for the gusto with gradient color changes, the inclusion of fantastic style elements, and the glow-in-the-dark graphics that make eyes pop when the headlights turn on. Combined with lifelike three-dimensional images, you can achieve a look that is unique to your niche and perhaps even in your area. (Of course, this works, too, if you operate a storefront or office with plenty of signage displays. Our graphic artists can show you how to integrate these design details with an existing color scheme.)

No Need to Stop at the Windows!

If your van has window glass, there is no reason to let the wrap end there. Perforated vinyl lets us keep going with the advertising message. The advantage of this approach is the utilization of every available square inch for your marketing. Contractors, in particular, like this signage solution also because it obstructs the view inside the vehicle. Since doing so makes it impossible to tell if there are valuable tools to be found, the van is less likely to become a target for anyone looking to steal equipment.

Add Special Offers or Seasonal Graphics as Needed

Too many business owners consider their wraps as static items. This supposition is not the case. You can add to it at any time. For example, if you are running a special promotion, we can easily produce and install temporary vehicle graphics that alert consumers to the savings they can realize if they act quickly. A quick response (QR) code addition also benefits your company when you update your web page frequently with deals and steals.

Work with Expert Graphics Designers on Van Wraps in Alpharetta, GA

The Black Dog Sign Company has premier graphic artists on staff who can take your idea and turn it into a visual powerhouse. Transform a nondescript utility van into a branding and advertising machine. Local to Alpharetta, GA, our full-service sign shop works with members of the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill.

Call us today to set up a design appointment with our experts!

The post Need Van Wraps in Alpharetta GA? appeared first on Black Dog Sign Company.

Set up a Regular Cleaning Schedule

At the end of each shift, inspect the vehicle for contaminant buildup. Maybe you parked your work truck under a tree and notice sap on the hood. Then again, another driver may have splashed your delivery van with mud. When you spot clean detritus as it happens, you do not have to worry about problems later on. Wash the vehicle in its entirety at least once a week. If it looks dirty in between washes, do not be afraid to wash it twice in one week.

Use the Right Cleaning Materials

Because we typically rely on 3M vinyl films for the creation of our wraps, it makes sense to follow the cleaning supply recommendations of the manufacturer.

• Detergent. 3M experts suggest using its Car Wash Soap 39000. Other products that the manufacturer recommends include Deep Crystal Car Wash and Meguiar’s NXT Generation Car Wash.
• Contaminant softener or remover. The manufacturer lists 3M Citrus Base Cleaner and Meguiar’s Gold Class Bug and Tar Remover.
• Restoration options. For the typical glossy look of a commercial wrap, the company lists 3M Perfect-It Show Car Paste Wax 39526 as a great restoring tool. Bring back the good looks of a matte wrap with two parts isopropyl alcohol mixed with one part of water.

Take a Common Sense Approach to Protecting the Wrap from Scratches and Material Failure

Scratches are the biggest danger for any car’s finish or wrap. Resist the temptation to remove dirt with a fingernail rather than a soft, wet sponge. Because a wrap typically consists of a number of vinyl panels, always use a sponge rather than a high-pressure nozzle hose to clean the vehicle. Water at high pressure can dislodge a seam and allow water and dirt to get underneath the vinyl, which will result in material failure. By the way, wait until the vehicle is cool before washing it. When the plastic heats up because of daytime temperatures, it has a little more give that may result in stretching if you push the material too much.

How to Protect a Vinyl Wrap from Detritus Damage Not Mentioned in the Tutorial

Do you still have questions about the regular care and maintenance of your vehicle vinyl wrap? Maybe you are facing a situation that is unique to your setting. Our technicians are always happy to answer your questions. Call us or email us. If all else fails, please stop by!

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