Introduce What You Actually Do

Have you been an active member of the local business community for a while? If so, there is a good chance that many consumers already know your company’s name. However, do they know what you do or sell? We recommend focusing your wrap on the service or product lines you offer. Use images that are germane to your line of business. Your name and logo should be directly tied to these pictures, which help the consumer to develop product knowledge. Offer a services menu that outlines tasks you take on; remember to specify if you target commercial or residential customers – or both.

Present a Brand with Colors and Letters

Building brand awareness is slightly different from generating product knowledge. It makes it possible to connect with the consumer on the gut level. Our experts routinely work with business owners who are moving into the area and want to hit the ground running. Consider focusing the color scheme of the wrap on your corporate palette. Lettering then spells out what your business does and sets up a niche explanation. Of course, the lion’s share of the display must center on your name and logo, which requires a clever combination of colors, shapes, and maybe even subliminal images that heighten the visual interest of the presentation.

Advertise a Business

For the newcomer to the business community, it is vital that you introduce an advertising message. Promote your company by featuring the attention on your business’ name and colors. Niche explanations and even business differentiations are not as necessary for this product. The goal of this wrap focus is to foster name recognition. Because it is always possible to add temporary graphics to a wrap later on, remember that we can tweak the presentation a little when the local consumer knows what your company’s name is and how you fit in locally with the other businesses. But until they know your name, prospective clients or shoppers do not care too much about your brand or why they should do business with you.

How to Order Your Next Vehicle Wrap

Contact the vehicle graphics experts at The Black Dog Sign Company. We do business out of our shop located at 5510 McGinnis Ferry Road in Alpharetta, GA. From there, we serve the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill, Georgia. Call us today to schedule a design consultation!

The post How to Focus the Message of Your Vehicle Wrap appeared first on Black Dog Sign Company.

Build Name Recognition with a Unique Color Presentation

What is the biggest challenge for an entrepreneur? Characteristically, the greatest dilemma is the creation of name recognition paired with brand awareness and product knowledge. How does an entrepreneur, who may or may not have a storefront for the business, go about becoming a household name? With a van wrap, it is possible to achieve this goal when you use the colors and shapes in your favor. Your greatest drawback – the absence of a storefront for signage presentations – is your biggest asset since a corporate color scheme does not bind you.

So, go for the gusto with gradient color changes, the inclusion of fantastic style elements, and the glow-in-the-dark graphics that make eyes pop when the headlights turn on. Combined with lifelike three-dimensional images, you can achieve a look that is unique to your niche and perhaps even in your area. (Of course, this works, too, if you operate a storefront or office with plenty of signage displays. Our graphic artists can show you how to integrate these design details with an existing color scheme.)

No Need to Stop at the Windows!

If your van has window glass, there is no reason to let the wrap end there. Perforated vinyl lets us keep going with the advertising message. The advantage of this approach is the utilization of every available square inch for your marketing. Contractors, in particular, like this signage solution also because it obstructs the view inside the vehicle. Since doing so makes it impossible to tell if there are valuable tools to be found, the van is less likely to become a target for anyone looking to steal equipment.

Add Special Offers or Seasonal Graphics as Needed

Too many business owners consider their wraps as static items. This supposition is not the case. You can add to it at any time. For example, if you are running a special promotion, we can easily produce and install temporary vehicle graphics that alert consumers to the savings they can realize if they act quickly. A quick response (QR) code addition also benefits your company when you update your web page frequently with deals and steals.

Work with Expert Graphics Designers on Van Wraps in Alpharetta, GA

The Black Dog Sign Company has premier graphic artists on staff who can take your idea and turn it into a visual powerhouse. Transform a nondescript utility van into a branding and advertising machine. Local to Alpharetta, GA, our full-service sign shop works with members of the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill.

Call us today to set up a design appointment with our experts!

The post Need Van Wraps in Alpharetta GA? appeared first on Black Dog Sign Company.