Rather than hoping you have remembered everything or, worse yet, not knowing what you needed to remember, there are some simple questions to ask yourself during preparation to make a much smoother event.

What is the motivation for being part of this event?

If you are going through the effort to participate in a trade show event, there has to be a good reason. Defining that goal and reasoning can make preparation much easier. If you are going to launch a new product, your signage and talking points should be laser-focused to that goal.

On the other hand, if you are looking for new networking opportunities, that should be the focus. Having more than one definitive goal could make your display and message harder for consumers to grasp, making a much less effective event for your brand.

Is the presenter properly organized?

Being a presenter is a difficult job but the right amount of organization can make it much simpler. Rather than winging it, having full knowledge of what is to be said and how it correlates with the displays will make a better presentation.

Even further, being organized can save money and time. Proper organization means less last-minute efforts for preparation and can mean big discounts. An event will be cheaper to buy space in a few months ahead rather than 30 to 60 days before the event.

How much space are you working with? Is it enough? Is it too much?

If you can’t afford a huge space on the floor, you shouldn’t get too concerned. Rather than trying to be bigger than life, it pays off better to best utilize the space that you do have. By making every inch of your booth interactive and interesting, customers will want to spend more time in your booth regardless of size.

Having something interactive such as a game or DVD playing can add intrigue. Organizing your space so it is easy to navigate can make information quick to learn for attendees and have a better impression than simply having a large area. If you have a smaller space and are unsure of how to best set it up, contact us today. Our professionals will help you plan out your booth for the most impact.

The post Simple Questions to Easily Prepare for a Trade Show appeared first on Black Dog Sign Company.

Ten-foot Setup with Curves

For the smaller booth, you typically need a backdrop that measures about ten feet. In the past, you may have combined three to five banner stands to show off something new. Maybe you had a collapsible backdrop setup. But this is the year of curves and anything but boring straight lines. With a reconfigurable exhibit, you can achieve the curves everyone loves and still change the look for the next trade show. Pillowcase fabrics imprint with your corporate information. A primary ten-foot display features three curved sections.

Two Curves and a Straight Line

However, what happens when you need the straight-line element to feature a literature rack or product display? Another backwall kit offers you the option of playing around with two curved sections and one straight stand portion. The pillowcase fabrics easily slip over the framing. Because they zip shut at the bottom, visitors do not notice them. Once again, you can mix up the look simply by connecting the curved and straight sections differently. This is another great selection for a ten-foot booth.

Boosting the Appearance of a 20-foot Serpentine Backwall

When we talk with our clients about their upcoming trade show displays, many mention that the straight-line setups they use for a 20-foot backdrop seem so dull. There is little visual excitement although it is roomy and allows for many displays and product demonstration areas. Why not choose an inline kit that you can reconfigure as needed to accommodate the arrangements you bring to each event? With a serpentine setup, you cannot go wrong!

Choose a Horizontally Curved Wall that Breaks up into Individual Banner Stands

Combine functionality with an engaging look by selecting a 20-foot display that lets you break up the pieces into 10-foot sections. If you want to try something different in a 30-foot display spot, this could be the ideal setup. Conversely, when you have an eye on using the elements after the event inside your lobby, this backwall kit delivers. Once against, the frames connect quickly and allow for smooth alterations. We imprint the fabric graphics according to your specifications.

How to Order Your Trade Show Backwall Kits for Johns Creek, GA

Discuss your plans for the upcoming trade show appearance with our expo specialists. We assist you with the design of a setup that is simply visually irresistible. If needed, we help you pair these backdrops with concave or convex banner stands. Add to this contemporary brochure racks and maybe a bar counter that also features this year’s hot curves, and you are ready to go! By the way, we can also assist you with incorporating last year’s display pieces as needed.

Call us today to get started on your trade show setup!

The post New Trade Show Backwall Kits for Johns Creek GA! appeared first on Black Dog Sign Company.

1. Pole Banners Create Brand Awareness

If you have light or flag poles on your property, you have all the makings of pole banner mounts. These products display in a vertical manner and feature your company’s corporate colors and frequently also the name and logo. Because presentation space is somewhat limited, we recommend that you keep lettering to a minimum. For example, consider the presentation of a graphic that depicts your latest product. Repeat this display for every pole.

2. Trade Show Banners Guide Attendees to Your Display

Retractable banner stands are the workhorses of the trade show circuits. But one of the unsung heroes is the ceiling-mounted banner. Suspended above your display booth, it draws attention to your location and helps attendees to locate you among all the other business setups. Consider the use of bold colors, your company’s identifying information, and a one or two-word message that piques the interest of those visiting the hall.

3. Event Banners Invite Members of Your Targeted Audience to Visit

Whether you host a church picnic, a sidewalk sale, or a member appreciation event, the display of a banner makes it possible to increase foot traffic on the day of the occasion. If you plan an outdoor setup between two trees or poles, we suggest the use of a mesh banner that lets the wind pass through. Doing so prevents any rips or tears in the vinyl.

4. Grand Opening Banners Signal the Availability of a New Product or Service

Hand in hand with “grand opening” celebration banners are those markers that advise consumers about a business, which is “coming soon,” or makes its “future home” at the strip mall across the street. Once your business is indeed open, replace the grand opening banner with a “now open” product that advertises the availability of services and new merchandise.

5. “For Lease” Banners Help Fill an Apartment or Office Building

If you are a management company representative in charge of filling vacancies at residential or commercial buildings, the use of sturdy vinyl banners makes sense. Opt for oversized products that you suspend from the second floor for best visibility. The material is so durable that you can keep using it again and again as you fill vacancies and have others open up in the future.

How to Buy Banners in Alpharetta, GA

Contact our graphic artists for assistance with your next banner order. We will ask you if you have any graphics on hand that you would like us to incorporate into the design. When you want something that is entirely new, we gladly create a look that is customized for you and entirely new. Our experts help you select the right material, display direction (horizontal or vertical), and mounting option. If you want to pair the marker with complementary signage solutions, we can help you there, too. Call us today to schedule your consultation!

The post Top 5 Uses for Banners in Alpharetta GA appeared first on Black Dog Sign Company.

Know the Options

Inline displays are popular among today’s exhibitors.

• Eight-foot displays. The focal point is the backdrop. Choose from pop-ups, folding panel setups, or straight tube displays. Add a counter, hanging graphic, freestanding literature rack, lighting accessories, and you are ready.
• Ten-foot booths. Believe it or not, but the two extra feet make a huge difference. Layer the backdrop for stylish pizzazz and add shelves to hold products. Bring in the same types of accessories already mentioned.
• 20-foot setups. We recommend a gull wing or dual curvature backdrop. If you prefer to appoint one side for seating areas, where you can talk business with interested parties, place a column near the middle of the booth. Add tables, chairs, accessories, and a second counter.
• 30-foot presentations. There are pop-up stores that have less space than this booth offers. Host product demonstrations on one end, conduct business meetings on the other and provide shelving space for browsing in the middle. The graphic design for the backdrop has to be perfect to create a cohesive setting for this large display.
• Islands. The island exhibit catches the eye from across the room. Futuristic displays present your brand and broadcast your marketing message across the expanse of the trade show hall. Because there are multiple display surfaces, it pays to sit down with our graphic designers to plot the ideal visuals.

Understand the Implications

When you reserve your floor space, the expo hall’s representative will usually ask about the size of the booth. Typically, the largest booths receive prominent spaces near the entrance doors. The smallest presentations, on the other hand, go in the back where they rub elbows with their competitors who are also in small setups.

It gets cozy back there. It also is crammed, and clutter accumulates quickly. If you attend an expo that caters to your particular business niche, it makes sense to have buffer space between you and your competition. On the other hand, if you attend a more general show that has a theme and welcomes plenty of companies to represent multiple niches, going smaller is fine.

Order Your Next Trade Show Booth

An island is a significant investment in your business. The same goes for a 30-foot inline booth. When you present your company with a setup of this size, you can hurt your chances of drumming up more business next year if you downsize. Showing up with a smaller structure may have attendees wondering about your company’s fiscal health, whether you can meet deadlines, and have the budget to keep going. Talk to our experts today to figure out what the right selection would be for your business.

The post How to Choose the Size of Your Next Trade Show Booth appeared first on Black Dog Sign Company.

Graphics are the Lifeblood of Your Display

Whether they create the background of a gull wing booth design, or they form the visual interest of retractable banner stands, customized graphics are the key elements to a successful expo presentation.

• Choose the right substrate. Depending on the design of your booth’s structure, you may require a fabric, poster board, or cardstock substrate. Rather than estimating the size and shape of the product, we recommend selecting the booth’s overall structure before customizing your graphics. Since each substrate brings different properties to your booth, we highly recommend mixing and matching for added texture.
• Pick out your message. What is the primary message you want to get across to visitors? Focus on this brand or advertising communication as the central theme. If you add too many messages, such as advertising your company as well as product lines and new services, you may confuse the attendee.
• Select the graphics angle. Do you want to go for full-color or black and white designs? Do you prefer the use of an accent color? Is there a hue that ties together the various style elements of your setup? Are you using real images or prefer to go for artistic renderings of products?

Accessories Underscore the Message of a Display

With the basic shape, size, and graphics angle of the trade show display picked out, now is a good time to think through the accessories that highlight the message you convey. A variety of light sources is always a good idea. Sure, there is plenty of illumination in the expo hall, but keep in mind that localized ambiance lights and product demonstration spotlights direct attention and set the mood for your display. They may not be needed for the attendee to see what you present, but they are vital for the impression you want to make.

Other accessories include tabletop displays that spell out specs for your products or ingredients for any food items you sell. Overhead banners signal the presence of your booth in a way that folks can find you even if they are across the hall. Table throws support your company’s colors and offer you another opportunity at featuring your business’ name and logo.

Picking out the Right Components at the Right Time

As you browse our trade show catalog for Alpharetta GA, online, remember only to shop for the upcoming event. By the time you revisit an updated version of the catalog next year, consumers’ tastes will have changed, and the displays most likely feature different looks. That said, some products never go out of style. Customized table throws and lighting accessories are just two of them. To find out what else will always be a popular display item, contact our graphic artists today.

The post Browse Our Trade Show Catalog for Alpharetta GA Online! appeared first on Black Dog Sign Company.