How to Choose the Size of Your Next Trade Show Booth

blackdog_dev_admin — Tue, 11 Oct 2016 08:15:48 +0000

There are those who claim that size does not matter. These folks have apparently never agonized over choosing the right size for a trade show booth. Go too large for the expected audience, and you spend too much money on a display that attendees will not fully appreciate. Go too small in another setting, and neither your excellent product demonstration nor crisp graphics get you much attention because you set up shop somewhere in the back. So, how do you pick the right setup size?

Know the Options

Inline displays are popular among today’s exhibitors.

Eight-foot displays. The focal point is the backdrop. Choose from pop-ups, folding panel setups, or straight tube displays. Add a counter, hanging graphic, freestanding literature rack, lighting accessories, and you are ready.
Ten-foot booths. Believe it or not, but the two extra feet make a huge difference. Layer the backdrop for stylish pizzazz and add shelves to hold products. Bring in the same types of accessories already mentioned.
20-foot setups. We recommend a gull wing or dual curvature backdrop. If you prefer to appoint one side for seating areas, where you can talk business with interested parties, place a column near the middle of the booth. Add tables, chairs, accessories, and a second counter.
30-foot presentations. There are pop-up stores that have less space than this booth offers. Host product demonstrations on one end, conduct business meetings on the other and provide shelving space for browsing in the middle. The graphic design for the backdrop has to be perfect to create a cohesive setting for this large display.
Islands. The island exhibit catches the eye from across the room. Futuristic displays present your brand and broadcast your marketing message across the expanse of the trade show hall. Because there are multiple display surfaces, it pays to sit down with our graphic designers to plot the ideal visuals.

Understand the Implications

When you reserve your floor space, the expo hall’s representative will usually ask about the size of the booth. Typically, the largest booths receive prominent spaces near the entrance doors. The smallest presentations, on the other hand, go in the back where they rub elbows with their competitors who are also in small setups.

It gets cozy back there. It also is crammed, and clutter accumulates quickly. If you attend an expo that caters to your particular business niche, it makes sense to have buffer space between you and your competition. On the other hand, if you attend a more general show that has a theme and welcomes plenty of companies to represent multiple niches, going smaller is fine.

Order Your Next Trade Show Booth

An island is a significant investment in your business. The same goes for a 30-foot inline booth. When you present your company with a setup of this size, you can hurt your chances of drumming up more business next year if you downsize. Showing up with a smaller structure may have attendees wondering about your company’s fiscal health, whether you can meet deadlines, and have the budget to keep going. Talk to our experts today to figure out what the right selection would be for your business.

The post How to Choose the Size of Your Next Trade Show Booth appeared first on Black Dog Sign Company.

Browse Our Trade Show Catalog for Alpharetta GA Online!

blackdog_dev_admin — Tue, 16 Aug 2016 05:24:15 +0000

There is never a wrong time to browse our trade show catalog for Alpharetta GA, online. Whether you are getting ready for the winter holiday shopping crowd or are introducing your business at a spring show, having the right booth setups and individual components ready to go is a big plus. What are the must-have building blocks of a trade show display that hit all the right notes?

Graphics are the Lifeblood of Your Display

Whether they create the background of a gull wing booth design, or they form the visual interest of retractable banner stands, customized graphics are the key elements to a successful expo presentation.

Choose the right substrate. Depending on the design of your booth’s structure, you may require a fabric, poster board, or cardstock substrate. Rather than estimating the size and shape of the product, we recommend selecting the booth’s overall structure before customizing your graphics. Since each substrate brings different properties to your booth, we highly recommend mixing and matching for added texture.
Pick out your message. What is the primary message you want to get across to visitors? Focus on this brand or advertising communication as the central theme. If you add too many messages, such as advertising your company as well as product lines and new services, you may confuse the attendee.
Select the graphics angle. Do you want to go for full-color or black and white designs? Do you prefer the use of an accent color? Is there a hue that ties together the various style elements of your setup? Are you using real images or prefer to go for artistic renderings of products?

Accessories Underscore the Message of a Display

With the basic shape, size, and graphics angle of the trade show display picked out, now is a good time to think through the accessories that highlight the message you convey. A variety of light sources is always a good idea. Sure, there is plenty of illumination in the expo hall, but keep in mind that localized ambiance lights and product demonstration spotlights direct attention and set the mood for your display. They may not be needed for the attendee to see what you present, but they are vital for the impression you want to make.

Other accessories include tabletop displays that spell out specs for your products or ingredients for any food items you sell. Overhead banners signal the presence of your booth in a way that folks can find you even if they are across the hall. Table throws support your company’s colors and offer you another opportunity at featuring your business’ name and logo.

Picking out the Right Components at the Right Time

As you browse our trade show catalog for Alpharetta GA, online, remember only to shop for the upcoming event. By the time you revisit an updated version of the catalog next year, consumers’ tastes will have changed, and the displays most likely feature different looks. That said, some products never go out of style. Customized table throws and lighting accessories are just two of them. To find out what else will always be a popular display item, contact our graphic artists today.

The post Browse Our Trade Show Catalog for Alpharetta GA Online! appeared first on Black Dog Sign Company.

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