For starters, many of the signs do not look as good as they appeared online. Materials are so-so, and standing out from the competition is unlikely to happen. Next, there are color match errors. Usually, this problem occurs because one print shop bases its color system on computer graphics standards while another one chooses the Pantone system. Finally, the biggest disappointment comes when the zoning inspector contacts the business owner with a request to take down the sign.

Can you avoid these problems? You bet! Here is how:

• Graphic design consultation. The Black Dog Sign Company offers every client the opportunity to meet with graphic arts specialists. These professionals are experts in their fields, which lets them give you sound advice on how to express your brand information with textures, materials, colors, and design styles. This level of service is very different from the drag and drop design options online print shops offer. We show you what your sign will look like – in living color – before you make a buying decision.
• Permitting process. The DIY print shops may include a note that alerts you to the need for pulling permits before installing exterior signs. But this is where their service stops. For us, this is where the services menu continues. Unless you feel up to filling out a lengthy application, drawing plans to scale, and heading down to the municipal offices to file the paperwork, our office staff handles the process for you. Because we know what zoning officials will approve, and how to go about presenting documentation that prevents returns of the paperwork for incompletion, our staff gladly heads to the planning office and submits the package.
• Manufacturing. Just like the online business, we have printers. However, we have invested in the latest print technology on the market. Doing so allows us to create crisp images with vibrant colors, stunning details, and excellent quality. There are no pixels, washed-out color appearances as ink cartridges run low, or small rips and tears on the substrate that come from faulty rollers. Your business deserves the best signage possible, and we deliver it.
• Professional installation. The online shop does not send out installers. In fact, sometimes these firms are a few states away. You are on your own to find an installation professional who will take on a job mounting someone else’s designs. Because we believe in a complete service model, we handle our installations. Whether you need us to put up a channel letter sign, build a monument sign on site, or only install window lettering on one glass pane, our pros come out with the right equipment and take care of the job.

Learn more about the full service sign shop experience we offer to our clients. Call us!

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Hallmarks of Sign Store Excellence

Meeting business owners’ needs for a full service sign company in Sugar Hill GA, calls for three distinct capabilities.

1. Graphic design and manufacturing expertise. Although we gladly manufacture signs that an advertising company’s staff has designed for you, you can eliminate the added cost by working with our graphic design specialists. These professionals can assist you with first-time signage design, re-branding, or sign suite integration. When you are satisfied with the look of the product, our technicians manufacture it according to your specifications.
2. Permitting and installation services. The permitting process requires you to follow specific rules that include scale drawings and surveys. We handle all this paperwork for you, which is ideal for incoming business owners who need exterior building signs. Our installers also mount your products. We take pride in our work, and it shows.
3. Follow-up services in the forms of maintenance, repairs, and restorations. All signage products need occasional maintenance, particularly when they are outside. Simply call us to your Sugar Hill storefront or office building. We clean and tidy up your sign, so it continues to present with vibrant colors. If the sign needs repairs, we do that, too. By the way, we also work on signs that you bought somewhere else.

Modern Sign Shop Equipment Meets Color Challenges Head On

We invested heavily in superior print equipment when outfitting our shop. The goal was the ability to provide a full range of products that stun with the vibrancy of their colors. Older equipment prints great black and white posters or banners, but it lacks the ability to produce colors that seem to leap off the substrate. Speaking of colors, the other reason why we like our state-of-the-art equipment is its ability to create perfect color matches. Whether you want us to mimic the colors you used online or those you are already featuring via your channel letters, we can do so without a problem.

Serving the Local Business Community as a Full Service Sign Company in Sugar Hill GA

The Black Dog Sign Company employs your group of go-to sign makers, color experts, and design specialists for all types of business needs. Whether you need retail signage, will outfit an office with lobby signs and ADA markers, or want to introduce your brand message with flags and monuments, we can help. By the way, if you are preparing for the next trade show, we can most certainly set you up with anything from a 10-foot-by-10-foot booth to a full-size island exhibit. Call us today to learn more about the services we provide for members of the local business community.

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But when you shop around for a bid, your idea of tile blue is another person’s interpretation of a marina tone. Unless there is a standard that applies across the board, you may end up with a sign that looks great but is a shade, tone, or hue off from your actual corporate color. Since the building sign is the face of your business, this major mistake adversely affects brand recognition and product awareness. So, how do we keep from making these errors and ensure that we are on the same page as you whether you need tile, dazzling, or marina blue?

• Say it in Pantone. The Pantone Matching System is the gold standard of color names and definitions. It is our authority when it comes to parsing a shade of blue. When you initially commissioned your sign and received proofs featuring Pantone color names, it is easy for us to recreate the exact color.
• Light matters. Colors look differently in natural light than they do under the shop lights. We illuminate our shop when handling swatches and ensure that you, our client, and our graphic artists look at the same sample in identical conditions. This is crucial for the business owner who is selecting the first set of corporate colors.
• Comparing apples to apples. We frequently hear folks tell us that we should just match the look of their website’s setup. Although this is possible, consider that the worlds of graphic art and website building operate on different color terms. Printers talk about cyan while website builders refer to blue. Before we choose the color, we request that you approve the selection to ensure that we matched the online presentation of your brand correctly.

Understanding the importance of color matching in the sign industry is the hallmark of a superior sign shop that not only specializes in the mechanics of building letters and installing components but also focuses on the artistry of the color play that is an integral part of brand portrayals. Our experts serve the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill, GA. We work with the entrepreneur who is outfitting a first storefront location as well as the franchisee whose contractual obligations include a perfect color match for all signage solutions used at the site.

We routinely work with business owners who are undertaking a rebranding that includes a change in color as well as font. Our experts also help companies to upgrade old signage and recreate the original look down to the perfect shade of the brand’s color. Contact us today to get started on your color match!

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