Opposites Attract

According to basic color theory, complementary colors are colors that are opposites of each other. Think about how red and green are the Christmas colors, for example. These complementary colors are a great way to make your sign pop so people will see it and pay attention to it. Blue and orange are complementary—the deepness of the blue makes the brightness of the orange even brighter. In this example, your sign could have a dark blue background with bright orange lettering. This will certainly be an eye-catching sign.

Color Buddies: Analogous Colors

The colors that are right next to each other on the color wheel are called analogous colors. An example of these “color buddies” are red, red-violet, and violet. These colors can be used in combination with each other on signs for a cool gradient effect. This effect is more subtle than the complementary colors, so it’s a good choice for sign backgrounds. You could even use these gradient colors to color a lobby or logo sign, if it fits the brand of your company. Imagine a green that fades into a deep blue, perhaps for a fishing supply company. It would make for a fascinating and compelling look.

Contrast for ADA Compliance

Another critical part of signage is ADA compliance, and color is an important aspect of that. Signs that must be ADA compliant should have high dark-to-light (or vice versa) contrast, so people with vision impairments can easily read them. You can achieve this effect by using a simple black or dark blue background with crisp white lettering. It looks good, and can be read by everyone.

Choose the Right Colors for Your Sign

Every business has its own unique signage needs, and with that, comes unique color scheme needs, from branding to backgrounds. Let Black Dog Signs be your go-to for sign color consultations. Get a free quote now!

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But when you shop around for a bid, your idea of tile blue is another person’s interpretation of a marina tone. Unless there is a standard that applies across the board, you may end up with a sign that looks great but is a shade, tone, or hue off from your actual corporate color. Since the building sign is the face of your business, this major mistake adversely affects brand recognition and product awareness. So, how do we keep from making these errors and ensure that we are on the same page as you whether you need tile, dazzling, or marina blue?

• Say it in Pantone. The Pantone Matching System is the gold standard of color names and definitions. It is our authority when it comes to parsing a shade of blue. When you initially commissioned your sign and received proofs featuring Pantone color names, it is easy for us to recreate the exact color.
• Light matters. Colors look differently in natural light than they do under the shop lights. We illuminate our shop when handling swatches and ensure that you, our client, and our graphic artists look at the same sample in identical conditions. This is crucial for the business owner who is selecting the first set of corporate colors.
• Comparing apples to apples. We frequently hear folks tell us that we should just match the look of their website’s setup. Although this is possible, consider that the worlds of graphic art and website building operate on different color terms. Printers talk about cyan while website builders refer to blue. Before we choose the color, we request that you approve the selection to ensure that we matched the online presentation of your brand correctly.

Understanding the importance of color matching in the sign industry is the hallmark of a superior sign shop that not only specializes in the mechanics of building letters and installing components but also focuses on the artistry of the color play that is an integral part of brand portrayals. Our experts serve the business communities in and around Alpharetta, Johns Creek, Lawrenceville, Duluth, Norcross, Suwanee, Milton, Cumming, and Sugar Hill, GA. We work with the entrepreneur who is outfitting a first storefront location as well as the franchisee whose contractual obligations include a perfect color match for all signage solutions used at the site.

We routinely work with business owners who are undertaking a rebranding that includes a change in color as well as font. Our experts also help companies to upgrade old signage and recreate the original look down to the perfect shade of the brand’s color. Contact us today to get started on your color match!

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