Dog Blog
When you have a retail location, signage is necessary to bring in the necessary attention from passersby to make a sale. Even further, it makes it much easier for those looking for your business to find where you are located. Signage can also serve multiple purposes. For instance, a sales banner will not only get the attention of customers, but it will also communicate important sales information that could drive them to stop in the store.
With the right sign company, retail signage doesn’t have to break the bank. Instead, there are affordable and simple signage solutions that will best communicate your message without distracting from your other signs. There are four types of signage that every retail business should use to their advantage to promote sales, bring attention to their business and stay accessible to all potential customers.
Exterior Business Signs
Whether people are looking for your business or are simply driving by, an exterior business sign is imperative. Not only does it let people find the physical location of your store, it helps to bring in the local community. In general, people tend to shop within a five-mile radius of their home or place of work. This means motorists and pedestrian traffic is among the best demographic, as these are the potential customers already passing your business.
Informational Signage
From indicating where a department is located to a full navigation signage system, informational signage is vital for the performance of a retail space. These markers help customers and clients more easily find their way, leading to a better overall experience at your location. The easier you make it for customers to find products and what they need, the more likely they are to make a purchase.
ADA-Compliant Signage
Even more important than being compliant with the law, this type of signage ensures all are equally welcome and catered to at your location. The Americans with Disabilities Act aims to make public areas more accessible to those with visual impairments. From dressing rooms to parking lots, the right ADA-compliant signage can help make someone’s visit far easier to navigate.
Persuasive Signage
By using attractive images and the right type of messaging, persuasive signage can influence how shoppers behave in your store. This type of signage is helpful for products that haven’t been selling well or a new promotion that needs to be communicated with those that walk in.
If you are short of some needed retail signage, contact us today. We have experience helping local businesses from start to finish with their retail signage needs.
