Dog Blog
Common sense tells you to use your store’s windows to display merchandise. But there are times when this is actually not your best choice. In fact, the presentation of window wraps in Lawrenceville GA, can make a lot more sense for your setting. What do you need to know about this signage option today?
Choose Block-out Wraps During Construction
If you are an incoming business, it is never too early to start creating a bit of a stir in the community. Generate a buzz around your name by displaying exterior signage as soon as the ink on your lease agreement is dry. When you have not yet commissioned a building sign, you can still get started on the presentation of your name, logo, and niche with a “Coming Soon” banner.
Another excellent solution is the installation of a window wrap. It can hint at the niche you are in with themed images. Obscure the sight into the storefront setup partially or wholly. Both approaches have merit and worked well for business clients. Typically, we would recommend leaving just a little space so folks can step closer and peek inside. Bright and bold colors catch the eyes and direct attention to your message and other signage.
Cause the Shopper to Step Closer with Peek-through Wraps
These wraps typically feature frosted vinyl panels. The material allows shadows and outlines to show. When you ask us to cut out certain parts of the plastic, the process results in the creation of see-through areas. For example, you might hide the new collection of winter clothes behind a themed window wrap that only allows limited visual access to the merchandise. Leave up these wraps until you are finished changing the window displays. Typically, business owners have had excellent success with keeping the wraps in place for a week or longer. Shoppers step closer, try to see what is new, and finally enter your store to take in the new collection.
Seasonal Advertisements Make a Great Impact
Are you running a rock bottom deal? Do you want to advertise a sale that is sure to bring in the crowds? Turn the sales sign into a window wrap. By featuring it in the windows where the shoppers walk past the venue, these consumers cannot help but take in your offer. We recommend the use of high-contrast, bright colors. Avoid the use of overly dark tones, which blend in rather than stand out.
Ordering Temporary Window Wraps in Lawrenceville, GA
Although permanent wraps are ideally suited for long-term displays of an ambiance-creating image that also advertises your niche, the real marketing power is with the short-term product. Consumers like to see changing displays. They respond well to eye candy that inspires an action. In most cases, this action is simply the decision to enter the establishment. In others, it is the call to engage with a business online or return for a grand opening celebration.
Schedule a design consultation today, and we will show you how a window wrap could be instrumental for the next seasonal sale you host.
